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Corporate Paid Media Specialist AM

hace 2 semanas

Cancún, Quintana Roo, México Palladium Hotel Group A tiempo completo

¿Te apasiona el marketing digital, la estrategia de marca y la gestión de campañas globales?

En
Palladium Hotel Group
estamos buscando un/a
Corporate Paid Media Specialist
, quien será responsable de planificar, implementar, analizar y optimizar la estrategia de campañas digitales a nivel global, garantizando el cumplimiento de los objetivos de captación, conversión y rentabilidad para todos nuestros hoteles.

Como
Corporate Paid Media Specialist
, coordinarás la ejecución del plan de medios de marca, trabajando con agencias creativas, partners estratégicos y equipos internos de performance y e-commerce, asegurando una implementación eficiente y alineada con los objetivos globales del grupo.

Funciones Principales:

  • Asegurar la correcta visibilidad y cumplimiento de los objetivos del plan de marketing corporativo.
  • Planificar y ejecutar campañas integrales (online y offline) para los diferentes hoteles y mercados.
  • Supervisar y acompañar a agencias y partners internacionales en la ejecución de las estrategias de medios.
  • Analizar los principales KPI de rendimiento (tráfico, CTR, tasa de rebote, impresiones, conversiones, etc.) e identificar oportunidades de mejora.
  • Monitorear y reportar resultados de campañas, proporcionando insights estratégicos a los diferentes equipos.
  • Dar seguimiento a presupuestos, optimización de inversiones y rentabilidad de las acciones ejecutadas.
  • Evaluar nuevas oportunidades y canales para fortalecer la presencia de marca y la eficiencia del plan de medios global.

Requisitos del perfil

  • Titulación universitaria en Marketing, Comunicación, Publicidad o disciplinas afines.
  • Experiencia demostrada en planificación y ejecución de campañas digitales multicanal.
  • Conocimiento avanzado de herramientas como Google Ads, Meta Ads, DV360, TikTok, Google Hotel Ads, DSPs y medios offline.
  • Manejo de herramientas de analítica digital (Google Analytics, Data Studio, etc.).
  • Experiencia en gestión presupuestaria y reporting.
  • Inglés avanzado y experiencia en coordinación de agencias o partners internacionales (deseable).

¿Qué ofrecemos?

  • Ser parte de un grupo hotelero internacional con presencia global y marcas líderes en hospitalidad.
  • Participar en proyectos innovadores de marketing digital y posicionamiento global.
  • Oportunidades de desarrollo profesional y aprendizaje continuo.
  • Un entorno colaborativo, creativo y con visión estratégica.