Media Manager

hace 2 semanas

Ciudad de México, Ciudad de México inDrive A tiempo completo

As a highly-regarded high-tech unicorn company, inDrive has been making a positive global impact since 2013. Harnessing the power of innovative mobile technologies, our core product is redefining ride-hailing, while simultaneously introducing new business verticals that are propelling us toward becoming a super app. With our cutting-edge solutions and dynamic work environment, we provide a unique opportunity for individuals to contribute to our mission of combating injustice on a global scale.

About the opportunity

We're looking for a
Media Manager
to lead inDrive media planning and buying across offline and online channels in Mexico. You'll be responsible for developing and executing impactful media plans, overseeing campaigns, coordinating with internal teams and media partners, and working closely with the business to drive results.

Responsibilities

  • Cost-effective media planning & buying in line with region business & marketing plans (offline + online) for all activations in Mexico
  • Work independently to manage and execute media projects
  • Analyze marketing briefs and formulate effective media plans
  • Oversee and analyze campaign performance, presenting insightful reports on both business & media level results
  • Coordinate with different teams and stakeholders for media plan execution
  • Maintain relationships with media vendors and partners

Requirements

  • At least 4 years of experience with Media (in media agency or on client-side)
  • Ability to do the whole planning process independently
  • Proficiency in media analytics and planning tools: ability to use the tools available and provide detailed media report with conclusions
  • Advanced understanding of various online and offline media channels: different formats available, best fit for different marketing objectives, optimization opportunities
  • Expertise in data analysis and interpretation: ability to find the insights to generate business-related hypothesis and explain the details
  • Strong presentation skills: experience in building up clear and simple presentation to deliver the key thoughts and ability to present confidently
  • Familiarity with advertising trends and innovations: being able to provide recommendation in line with those, to identify the relevant innovations for test
  • Proficiency in tracking and optimizing campaign performance: understanding of core and proxy KPIs for each channel and media in total, experience in creating the mid-reports and providing optimization suggestions based on that
  • Decision-making: being able to either take decision on their own or always propose a solution
  • Problem-solving: focusing not on a problem but on a way to solve
  • Collaboration: always finding the best solution for a team, ready to go beyond scope sometimes
  • Attention to detail: always understanding what info is required and getting it
  • Communication: being able to find an agreement as a team-player
  • Time management: setting the priorities clear to ensure tasks delivered on time
  • B2+ English and Spanish

We offer

  • Be part of a growing and innovative company with a unique approach to ride-hailing
  • Have the opportunity to make a significant impact on the company and the industry as a whole
  • Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands
  • Competitive salary

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