Head of Growth

hace 4 días

Ciudad de México, Ciudad de México Activate Talent A tiempo completo

Role Overview

We are seeking an experienced Head of Growth / Performance Marketing to lead and scale our paid acquisition efforts across Meta, Google, and Amazon. This role owns the full-funnel performance marketing strategy, driving efficient customer acquisition, revenue growth, and long-term scalability.

As a senior leader, you will set strategy, manage significant media budgets, build and mentor a high-performing team, and partner closely with creative, product, and analytics stakeholders to deliver measurable growth.

Key ResponsibilitiesStrategic Leadership
  • Develop and execute a comprehensive performance marketing strategy across all paid acquisition channels
  • Define acquisition targets, budgets, KPIs, and success metrics aligned with business objectives
  • Build annual and quarterly growth plans with clear performance benchmarks
  • Lead cross-functional initiatives with creative, product, and analytics teams
  • Drive experimentation, learning agendas, and continuous optimization across the funnel
Channel Management & Optimization
  • Meta Ads: Own advanced campaign structures, audience strategy, creative testing frameworks, and scaling methodologies
  • Google Ads: Manage Search, Shopping, YouTube, and Performance Max campaigns
  • Amazon Advertising: Optimize Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
  • Implement attribution modeling, incrementality testing, and lift studies across channels
  • Translate performance insights into creative strategy and optimization recommendations
Team Development & Operations
  • Hire, train, and manage a team of performance marketing specialists
  • Establish scalable SOPs, testing frameworks, and reporting standards
  • Partner with creative teams to improve iteration cycles and ad performance
  • Collaborate with analytics teams on attribution, LTV modeling, and performance forecasting
Requirements

5+ years of performance marketing experience, including 2+ years in a leadership role

Expert-level experience managing Meta Ads and Google Ads with $500K+ in monthly spend

Proven track record of scaling DTC or ecommerce brands to eight-figure annual revenue

Strong analytical mindset with experience using attribution tools (e.g., Triple Whale, Northbeam)

Demonstrated ability to build, manage, and develop high-performing teams

Deep understanding of full-funnel optimization and customer acquisition economics

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