Empleos actuales relacionados con Marketing Analyst, Gemini, Media Lab - Ciudad de México, Ciudad de México - Google
-
Marketing Analyst, Gemini, Media Lab
hace 2 semanas
Ciudad de México, Ciudad de México Google A tiempo completoPlease submit your resume in English - we can only consider applications submitted in this language.Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.Minimum qualifications:Bachelor's degree in a research or quantitative field (e.g., Social...
-
Paid Media Analyst
hace 6 días
Ciudad de México, Ciudad de México Aprende Institute A tiempo completoPaid Media AnalystAprende Institute is a leading online education platform in Latin America, offering more than 40 diploma programs for those who want to grow personally and professionally, or start their own business.The PositionWe are seeking a Paid Media Analyst to join our team in México. This position focuses on lead generation through paid digital...
-
Marketing Analyst
hace 6 días
Ciudad de México, Ciudad de México Darwin AI A tiempo completoDarwin A.I. is building the future of artificial intelligence, helping businesses make smarter, faster, and more impactful decisions. We're looking for a Marketing Analyst to join our team and turn data into insights that drive growth.In this role, you'll analyze marketing performance, uncover trends, and provide recommendations that shape our strategies....
-
Gerente superior de marketing
hace 11 horas
Ciudad de México, Ciudad de México Genomma Lab A tiempo completoThe ideal candidate will be responsible for developing, managing, executing and analyzing our marketing campaigns. You will also collaborate with other internal teams and marketing executives to develop a marketing strategy and plan. You will then communicate these plans effectively to all relevant internal teams. This position is great for someone who is...
-
Brand and Content Marketing Analyst
hace 2 semanas
Ciudad de México, Ciudad de México Sony Pictures Entertainment A tiempo completo***************************** TEMPORARY POSITION **************************************The Brand and Content Marketing Analyst (Temp) will support the The Brand and Content Marketing Team execute the marketing plan approved for all Sony Pictures Entertainment Businesses focusing on all lines of business in Mexico and North Cone.The Analyst will work directly...
-
Director (a) de Medios (New Business Media)
hace 6 días
Ciudad de México, Ciudad de México Nativo A tiempo completoSOMOS NATIVO, agencia de Marketing Digital.Innovamos con creatividad libre y valiente Estamos buscando:Director/a de Medios & New Business MediaEn Nativo, estamos construyendo el siguiente capítulo de nuestro negocio de medios.Buscamos a una persona senior que quiera diseñar, escalar y rentabilizar una oferta de Media robusta, integrada al crecimiento del...
-
Marketing Analyst
hace 2 semanas
Ciudad de México, Ciudad de México PayJoy A tiempo completoAbout PayJoy PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy's point-of-sale financing and credit cards, customers gain access to...
-
Marketing Analyst
hace 2 semanas
Ciudad de México, Ciudad de México PayJoy A tiempo completoAbout PayJoyPayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy's point-of-sale financing and credit cards, customers gain access to a...
-
Performance Marketing Sr. Analyst
hace 2 semanas
Ciudad de México, Ciudad de México Energía Real A tiempo completoPerformance Marketing Sr. Analyst (B2B Industrial)Ubicación:CDMX, HO lunes y viernes, demás días en oficina (Reforma)Área:Growth & MarketingSeniority:Senior Individual Contributor (Strategic Analyst)Descripción GeneralBuscamos un/aPerformance Marketing Sr. Analystque sea el/laowner estratégico del sistema de performance y generación de demanda...
-
Paid Media Analyst – Agencia de Marketing Digital
hace 13 horas
Ciudad de México, Ciudad de México Selection Book A tiempo completoBuscamos un/a Paid Media Analyst con experiencia en la planeación, ejecución y optimización de campañas de medios pagados para marcas digitales.Trabajará de forma cercana con Cuentas y Project Management, asegurando que las campañas cumplan objetivos de performance, presupuesto y resultados.Responsabilidades:Planeación, ejecución y optimización de...
Marketing Analyst, Gemini, Media Lab
hace 2 semanas
- Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience.
- 3 years of experience executing campaign measurement and translating findings and insights into marketing recommendations.
- Experience with brand or conversion lift measurement or in a related digital marketing field.
- Experience in Python or SQL to extract and analyze marketing campaign performance and user behavior data.
- Experience in market research principles (e.g., sampling, question wording, bias) as well as analysis of survey data (e.g., data segmentation and conjoint analysis).
- Experience with data visualization (e.g., Looker or equivalent BI tool).
- Experience using data for storytelling and presenting research findings to both technical and non-technical audiences.
- Knowledge of statistical modeling techniques, such as regression analysis (linear, logistic, ridge).
Media Lab oversees media strategy, buying, and planning for Google Marketing. The team not only contains media experts, but pros in measurement, campaign governance, and other areas who help make your campaign a success.
In this role, you will drive key measurement and analytics programs that deliver scaled impact for Google Marketing across media campaigns. On a more day-to-day basis, you will play a technical role in driving all things marketing analytics with a strong focus on the incremental impact of marketing. You will define problems, develop solutions, extract data, and communicate results as recommendations that enable decision making and drive business impact. You will own measurement and define milestones; provide direction for agencies/vendors; and delegate, prioritize, plan, and direct a group of people to drive the project to completion.As a Marketing Analyst, you will be seen as an expert within our team on all things related to media incrementality, MMMs, MMTs, and digital measurement methodologies such as channel-level experiments and brand lift tools. You will maintain global consistency while maintaining a regional focus.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities:
- Use your knowledge of data analytics to develop solutions for marketing issues and push brand and performance marketing to the next level.
- Build measurement plans, tracking requirements, reporting, metrics, and benchmarks for our largest campaigns to understand the incremental impact of our marketing dollars (e.g., conversion lift tests, matched market analyses, and brand lift studies).
- Analyze campaign results and report media effectiveness across all stakeholder groups.
- Conduct analyses, find best practices, and surface opportunities and risks otherwise not identified to executive stakeholders.
