Senior Data Analyst

hace 22 horas

Cancún, Quintana Roo, México Gravity Global A tiempo completo
Senior Data Analyst

Department: Media - Media Data Analytics

Employment Type: Full Time

Location: Remote - Mexico


Description Gravity Global is the world's most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.     With 14 wholly owned offices across the US, Europe, and APAC, you can develop a truly global career in a rapidly scaling organisation. 

We are seeking a Senior Data Analyst to join our global Media Analytics Team and lead advanced analytics initiatives for enterprise level clients across multiple industries and regions. This is a globally scoped role, client-facing and working with teams and stakeholders across time zones, delivering high impact analytics that shape strategy, performance, and growth at scale.  The Senior Data Analyst reports to the Director of Media Analytics and plays a key role on the Media Analytics team, leading data-driven strategy and insights across multi-channel marketing campaigns. This role is responsible for designing and maintaining scalable analytics data models, setting best practices, and partnering with internal and external stakeholders to translate complex data into trusted, actionable insights that guide business decisions and align with client goals. 

Key Responsibilities
  • Lead complex data transformation initiatives, improving data quality, performance, and scalability, Identifying gaps, risks, and opportunities in the analytics stack and drive improvements.  
  • Champion analytics best practices, data visualization standards, and innovative measurement methodologies. Furthering the advancement of Ai use and adoption, automation across analytics, and partnering with Internal Teams for best practice and streamlining where applicable. 
  • Support advanced analytics use cases such as experimentation, attribution, and forecasting. 
  • Enable self-service analytics by delivering well-modelled, well-documented datasets. 
  • Trusted advisor to Planning, Activation, Analytics leadership and external stakeholders to define KPIs, measurement frameworks, and data strategies. 
  • Strong English language and presentation skills, the Senior Data Analyst will proactively lead analytics client calls. Can diagnose problems, understand the challenge, and set clear objectives, KPIs, and provide recommendations to meet requirements. 
  • Serve as a technical leader and point of escalation within the Analytics Team, mentoring and advising other Analytics Team members.  
  • Confidently turn insights into strategy, and able to provide strategic counsel and recommendations to clients of all sizes including enterprise clients / large budget projects. Effectively taking a brief and delivering to deadline.

Skills, Knowledge and Expertise
  • Proven expertise in SQL and data modelling in a modern cloud data warehouse. 
  • Advanced experience with analytics transformation tools. 
  • Strong understanding of digital marketing data, including paid media, web analytics, CRM, and attribution concepts. 
  • Experience building production-grade analytics pipelines with data quality checks and monitoring. 
  • Ability to communicate technical recommendations to non-technical stakeholders. 
  • Demonstrated leadership through mentorship, ownership, and cross-functional collaboration. 
  • Strategic thinker connecting data to outcomes. 
  • Advanced analytics methods and experimentation. 
  • Clear communicator for technical and non-technical audiences. 
  • Stakeholder management; influence and adoption of best practices. 

Expectations at the Senior Level
  • Operates independently on complex, ambiguous problems.  
  • Makes architectural decisions with long-term impact in mind. 
  • Raises the bar for data quality, documentation, and analytics reliability. 
  • Mentor, contributing to team standards and processes. 
  • Thinks beyond individual tasks to system-level improvements. 

Personal Specification 
Advanced Data Analysis & Technical Expertise
  • Apply expert-level advanced statistical analysis, modelling, and experimentation. 
  • Utilise and select appropriate tools: Excel, Google Data Studio, PowerBI, Tableau, R, SQL, Python, MySQL, JavaScript, API integration. 
  • Digital performance tracking (Google Analytics, Tag Manager, Data Studio, attribution, UTM parameters, ecommerce tracking, advanced tagging). 

Strategic Planning & Organisational Value
  • Contribute to company-wide strategy and client-specific initiatives. 
  • Proactively identify opportunities for improvement and innovation. 
  • Translate complex analytics into stakeholder-ready insights and actions. 

Innovation, Automation & AI Adoption
  • Support integration of AI, automation, and emerging technologies into workflows. 
  • Ensure seamless adoption of new systems with minimal disruption. 
  • Serve as subject matter expert for technical platforms; maintain current documentation and training. 
  • Champion data ethics, privacy, governance, and compliance. 

What You'll Bring
  • 5+ years of experience in marketing analytics, data strategy, or performance measurement, preferably within an agency environment. 
  • Strong understanding of digital marketing channels (digital media, paid search, social, programmatic, etc.) and attribution models. 
  • Proficiency with analytics tools such as Google Analytics, Looker Studio, Tableau, and Power BI. 
  • Experience mentoring junior analysts and team members, not only within your own discipline, but also support the development of Media Team members, leading change management for best practices. 
  • Excellent communication skills, including client-facing interactions, and the ability to simplify/translate complex data for diverse audiences. 
  • A proactive, curious mindset and a passion for turning numbers into stories that drive results. 

What we can offer: While specific benefits may vary by region due to cultural norms, all team members at Gravity Global can expect a supportive, inclusive, and rewarding environment designed to help you do your best work and grow your career.
 
Key aspects of being part of the Gravity Global community:
  • Competitive Reward & Pay – we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success.
  • Career Growth & Development – we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential.
  • Collaboration – be part of a cross-functional, global team that values sharing insights, ideas, and best practices to drive collective success. 
  • Professional Development – we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence. 
  • Work-Life Balance – while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off. 
  • Community & Recognition – we celebrate our people through social and team-building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude 'kudos' recognition programme. 
  • Family Support – we understand family matters and our people benefit from family-friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life. 
  • Purpose & Belonging – we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture. 

Important Disclosure:
At Gravity Global, we believe in recognising every team member's contribution. Your total rewards package – including salary and benefits – will align with country specific labor laws and our company policies. We'll walk you through all the details during the offer stage. 

Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law.

If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying We would encourage you to apply for the role as you may be just the right person for this role or other roles.

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