Personalization Manager

**The Opportunity**:
**Personalization Manager**

We’re seeking an experienced and strategic Personalization Manager to lead the development, execution, and optimization of personalized digital experiences that drive engagement, conversion, and growth. This role will oversee a team of personalization coordinators and collaborate cross-functionally with Web, Content, Design, Demand Generation, and Analytics teams to deliver dynamic, audience-specific experiences across the digital ecosystem.

Part of the Demand Generation & Marketing Automation team, this role requires hands-on experience with Adobe Target and a strong understanding of personalization strategy, testing methodologies, and performance optimization.

**Key Responsibilities**:
Team Leadership & Project Oversight
- Manage and mentor a team of Personalization Coordinators, providing guidance, goal setting, and performance development.
- Oversee planning and execution of personalization campaigns and experiments, ensuring high-quality implementation and alignment with strategic priorities.
- Maintain and prioritize the personalization roadmap in partnership with key stakeholders.

Strategy & Execution
- Develop personalization strategies that support customer journey goals, demand generation campaigns, and site optimization efforts.
- Build and launch personalized content and experiences using Adobe Target, including A/B and multivariate testing, audience segmentation, and rules-based targeting.
- Collaborate with analytics teams to define success metrics and reporting frameworks for all personalization efforts.

Cross-Functional Collaboration
- Work closely with Web Production, Content Strategy, Creative, Marketing, and Demand Generation teams to integrate personalization into web experiences and campaign landing pages.
- Coordinate with MarTech, Analytics, and Development teams to ensure proper tagging, tracking, and audience integration.

Data-Driven Optimization
- Analyze campaign and experiment performance data to identify insights, inform iterations, and continually optimize the user experience.
- Recommend new testing hypotheses and personalization opportunities based on user behavior, performance trends, and business objectives.
- Stay up to date with personalization technologies, evolving user expectations, and industry benchmarks.

**Qualifications**:

- 4-6 years of experience in digital marketing, personalization, conversion optimization, or web experimentation, with at least 1-2 years managing a team.
- Proven hands-on experience with Adobe Target (Experience Targeting, A/B testing, Recommendations, Automated Personalization).
- Strong understanding of personalization strategy, customer segmentation, and UX best practices.
- Demonstrated ability to work cross-functionally with web, creative, data, and marketing teams in a fast-paced environment.
- Analytical mindset with experience using tools like Adobe Analytics, Google Analytics, or other web performance platforms.
- Strong project management, communication, and problem-solving skills.

Nice to Have:

- Experience with customer data platforms (CDPs), audience targeting tools, or dynamic content platforms.
- Understanding of HTML/CSS and how personalization layers interact with front-end code.
- Background in demand generation or performance marketing environments.

**Disclaimer**:
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.

**Why Avantor?**

**Dare to go further in your career.**Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.

**The work we do changes people's lives for the better.** It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.

**EEO Statement**:
We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.

For more information about equal employment opportunity protections, please view the Know Your Rights poster.

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