Sr Manager Brand

**CREATIVITY IS OUR SUPERPOWER**. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends to all our brands, partners, and suppliers.

**What Your Impact Will Be**:
We are looking for a Brand & Procut Sr. Manager to develop strong ITPS & building brands for consumers and partners by outlining strategies that maximize category growth opportunities and Mattel's SOM inside it. Strengthen leadership in ITPS by ensuring product line adherence to these strategies, while reshaping building tactics to advance position in category.

**Key responsibilities**:

- Strategic Leadership: Develop and execute long-term category strategies, aligning global priorities with regional opportunities to drive SOM growth.
- Volume Forecasting & Alignment: Lead mid
- to long-range volume forecasting for Infant & Preschool category and ensure alignment across leadership, commercial teams, and marketing partners.
- Regional-Global Collaboration: Act as the primary liaison with the Global Brand Team (GBT), advocating for regional needs and securing resources to capitalize on growth opportunities.
- Brand Development: Build strong, consumer-focused brands through innovative strategies, ensuring consistent alignment with product and market objectives.
- Performance Management: Oversee budgets, monitor category performance, and refine strategies based on data-driven insights.

The main challenge of this role is to drive profitable growth for the Infant & Preschool portfolio in a highly competed market. Co-create a robust content & CRM program to drive loyalty and conversion and stregthen Fisher Price brand to drive differentiation vs direct import & local brands.
- Category Leadership: 8+ years in category or brand management with expertise in strategic planning, portfolio management, and market share growth.
- Regional Market Knowledge: Strong understanding of LATAM markets, consumer behavior, and competitive dynamics.
- Global Collaboration: Proven ability to align with global teams and advocate for regional priorities.
- Volume Forecasting & Budget Management: Experience in long-range forecasting, business planning, and optimizing budgets for ROI.
- Team Leadership: Skilled in leading and mentoring high-performing teams.
- Data-Driven Execution: Expertise in using insights to shape strategies and track performance.
- Product Innovation: Experience launching products and identifying growth opportunities.
- Stakeholder Management: Strong communication and influencing skills with senior leadership.

**What It’s Like to Work Here**

We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process, and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

**Who We Are**

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offers include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is an Affirmative Action/Equal Opportunity Employer where we