CRM Analyst

hace 6 días

Ciudad de México Jellyfish A tiempo completo

**Company Description**:

- At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table._

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.
**Job Description** Objetivo del Puesto**
Diseñar, implementar y optimizar estrategias de Customer Relationship Management (CRM) con foco en soluciones financieras ofrecidas por la empresa (créditos, remesas, garantías extendidas, seguros, etc.), maximizando la adquisición, retención, lealtad y el valor del cliente dentro del ecosistema retail.

**Responsabilidades**
- Diseñar journeys multicanal para impulsar la adopción, activación y uso recurrente de productos financieros.
- Colaborar con equipos de producto, BI, tecnología y agencias para la implementación técnica de campañas.
- Gestionar y segmentar audiencias utilizando plataformas de Marketing Automation y CDP.
- Medir, analizar y optimizar KPIs como tasa de conversión, retención, CLTV, ROAS, ROI de campañas, etc.
- Proponer e implementar pruebas A/B, estrategias de adquisición, engagement y retención.
- Asegurar el cumplimiento normativo en el tratamiento de datos personales y comunicaciones financieras (ARCO, REPEP, REUS, OptOuts, Listas Negras etc).

**Qualifications**:

- Indispensables:_
- Estrategias de CRM aplicadas a productos financieros (tarjetas, préstamos, seguros, etc.).
- Conocimiento del customer lifecycle financiero (onboarding, desarrollo, engagement, prechurn, churn e inactivos).
- Dominio de herramientas de automatización y CRM (ej. Salesforce, Adobe Campaign, Oracle Responsys, SAP Emarsys, etc.).
- Habilidad analítica y uso de herramientas de data (Google Analytics, Power BI, Excel avanzado, SQL básico deseable).
- Experiência trabajando con audiencias segmentadas y personalización basada en comportamiento.
- Deseables_:

- Conocimiento de regulaciones financieras (CNBV, Ley Fintech, privacidad de datos).
- Experiência previa en empresas de retail con soluciones financieras integradas.
- Familiaridad con metodologías ágiles (Kanban, Scrum).

**Additional Information**
Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

Savings fund: You'll save 5% of your monthly income and Jellyfish will contribute the same amount you save to your savings fund.

Custom Work Environment: Work remotely for up to 60% of your days.

Growth, Your Way: Access to LinkedIn Learning**with unlimited online courses.

Health Insurance: We provide a private health insurance policy that includes visual and dental plan coverage.#LI-Hybrid

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