Marketing & Communications Coordinator

**Job Title**: Marketing and Communications Coordinator

**Reports To**: Managing Director

**Job Overview**:
The primary goal of this role is to create and execute a compelling creative, targeted, and insightful Marketing Strategy to attract the highest quality startups and attract potential partners that will increase in overall the revenue growth.

Additionally, the Marketing & Communications Coordinator will be responsible for the building and leading of a high-performing team to achieve the desired marketing and communication outcomes.

**Responsibilities and duties**:
The main responsibility of this role is to define and execute the Marketing strategy in order to serve the two main MassChallenge stakeholders: Startups/entrepreneurial ecosystem and Partners (corporate sponsors).
- Communication strategy_
- Define, implement and drive the communication strategy for MassChallenge stakeholders
- Define MassChallenge Mexico messaging for each stakeholder
- Marketing Duties: Define, design and execute a holistic marketing strategy that includes:_
- Managing external communications
- Promotion of public events
- Campaign for Accelerator Program
- Support any corporate collaboration
- Community and engagement events and communication
- Content creation
- Materials design and creation
- Define and supervise the correct use of the MCMX Brand
- Reporting & Database Management_
- Clearly define and track Key Performance Indicators (KPI’s)
- Analyze and incorporate metrics on the decision making.
- Strategically manage the MCMX database
- PR & Speaking Opportunities_
- Manage PR strategy with mass media
- Build and develop meaningful relationships with our marketing nodes
- Identify relevant speaking opportunities and networking events where MC must have presence.
- Assist with public interviews
- Social Media_
- Develop and execute a strategy for social Media to achieve the planned growth results.
- Manage the different social media channels

**Qualifications**:

- Graduate degree in Marketing or related field
- Minimum 2 years in Marketing
- Understanding in Marketing, KPI’s, Social Media, Public Relations, and Design
- Strong understanding of the external market, competitive landscape, and trends that impact our business
- Demonstrated ability to drive substantial market growth within a compressed time frame
- Outstanding written and oral communication
- Data management to drive decisions based on thorough analytics
- Capable to work under pressure and strict deadlines and effectively prioritize
- English: Advanced level both written and spoken
- Friendly and energetic personality with customer service focus
- Strong leadership to manage a team to provide effective results.

**Skills**:
**Fostering Communication**

Level 3 Adapts communication
- BEHAVIORS_
- Tailors communication (e.g., content, style and medium) to diverse audiences.
- Reads cues from diverse listeners to assess when and how to change planned communication approach to effectively deliver message.
- Communicates with all organizational levels.
- Understands others' complex or underlying needs, motivations, emotions or concerns, communicating effectively despite the sensitivity of the situation.

**Market Research & Consumer Behaviors**
- BEHAVIORS_
- Uses appropriate data collection methods e.g. focus groups, experimental test markets, ethnographic observation, survey results and optimal use of technology to search out key information and data that are not widely available.
- Uses appropriate data collection methods e.g. focus groups, experimental test markets, ethnographic observation and optimal use of technology to search out key information and data that are not widely available.
- Performs intermediate qualitative and quantitative data analysis (e.g., SWOT, PEST, market segmentation, statistical analysis, etc.)
- Translates and reports on market research findings.

**Marketing Metrics**
- BEHAVIORS_
- Analyzes measurement data to inform the evaluation of the marketing strategy.
- Interprets outputs from organizational control systems to inform the monitoring of the marketing strategy.
- Uses a variety of metrics and methodologies to measure progress of marketing activities against objectives.
- Participates in the review of marketing activities using established measurement criteria.
- Develops metrics and Key Performance Indicators to assist in the evaluation of marketing activities.

**Marketing Strategy**
- BEHAVIORS_
- Translates the marketing strategy into operational plans across the marketing mix including elements of analysis, planning, implementation and control.
- Provides justification for changes to the marketing strategy based on aggregated internal/external data.
- Allocates resources (e.g. financial, human, physical etc.) across the marketing mix.
- Facilitates collaboration across functions for specific marketing initiatives.
- Ensures consistency of marketing plan implementation across the marketing functions.
- Recogn