Marketing Manager Credits

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview:

- This role will plan, review, adapt and execute marketing strategies and integrated

Role Responsibilities:

- Develop and execute marketing strategies and campaigns based on market and user research and insights to tie into DiDi finance brand narrative and positioning in the Mexican market.
- Use internal data to find relevant insights that transform into effective marketing campaigns achieving business and marketing OKRs.
- Manage the day-to-day marketing activities, ops comms and reports.
- Analyze and optimize campaigns regarding brand and growth results, crossing variables to make long term strategic decisions..
- Manage agency relationships
- Work cross functionally and build relationships with internal PR, Business, Ops, Product, in order to strengthen ideas and creative, and build holistic and effective campaigns.
- Assemble presentation decks and clearly communicate findings from initiatives to management.
- Remain fully informed on market trends and marketing campaigns and implement best practices reporting each marketing initiative and KPIs results.

Role Qualifications:

- 5 - 6 years of relevant experience as a marketing manager and experience of working closely with creative, production, and agencies.
- Experience executing and planning marketing campaigns that contribute to brand trial growth.
- Analytical thinking, understanding the whole picture and connecting the dot to improve future campaigns.
- Data driven, takes decision based on data analysis to impact business growth.
- Experience with media planning and integrated communications strategy.
- Experience with brand building and a creative campaigns
- Experience working with Insights, Analytics, and Decision Science teams to demonstrate marketing effectiveness and impact.
- Be able to work under constant deadline pressure and manage multiple projects.
- Have a creative and analytical thinking.
- You are fluent in English, Chinese speaking would be a plus.

EEO Statement:
**You'll love working at DiDi because**
- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**We are committed to building inclusive and diverse teams.**

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.