Channel Strategy Ops Manager

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview:
You will be responsible for the design, alignment, implementation & development of our Channel Strategy for new user growth.

Role Responsibilities:

- Create methodologies to optimize allocation of our communication resources (In-app, Own, External, etc), with a sales activation perspective
- Increase traffic from recurrent and new users through different channels
- Work effectively across business areas/functions to align organization to the strategy defined, coordinate efforts and push simultaneous projects
- Proactively evaluate productivity and overall performance of communication resources + adjust strategy based on learnings. Evaluate the economic and strategic costs-benefit of various channel strategies. Understand eater behavior across channels and identify areas for improvement.
- Build insights that translate into growth opportunities and business results
- Coach and guide more junior team members to pursue bigger challenges and develop their skills
- Proactively identify processes/methodologies that need to be redesigned and, spot new business opportunities within a changing environment

Role Qualifications:

- Strong analytical skills and critical thinking
- Project management skills
- Effective communication (verbal and written)
- Proactive, self-learner, solid sense of ownership, hands-on approach
- Experienced in data analysis tools (e.g., MS Excel, Power BI
- 5+ years of experience in high-performance environments (e.g., Consulting, Tech or related field), with strategy and operations focus with at least 2 years of experience in CRM or related fields.

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**We are committed to building inclusive and diverse teams.**

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

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