Digital Content Manager

hace 2 semanas

Desde casa, México Invicta Stores A tiempo completo

The Digital Content Manager will be responsible for creating, improving, and maintaining a range of content to help establish and develop the company’s online presence, as well as overseeing marketing strategies that engage customers. Duties will include creating high-quality, shareable content to raise brand awareness, monitoring web traffic, and other metrics to identify best practices.

**Essential Duties and Responsibilities**:

- Develop and execute the posting plan calendar for Invicta’s digital platforms: Facebook, Instagram, LinkedIn and Google My Business.
- Analyze results for strategy improvement.
- Collaborate with the HR department to generate content for monthly newsletter.
- Coordinate efforts with international teams to share and repurpose content.
- Plan and execute in-store events with collectors and other co-branded collection personalities.
- Collaborate with internal teams to create and execute in-store campaigns, including seasonal signage, promotional signs, and additional graphic needs.
- Visit stores to understand the field business fully; travel required in the USA for up to 10%

**Qualifications**
- Minimum 2-3 experience in digital marketing, preferably in the retail industry.
- Bachelor's Degree in Marketing, Communications, or related field.
- English as a second language.
- Must have a proven track record in successfully launching marketing initiatives and executing innovative marketing strategies.
- Customer-focused decision-maker with a strong understanding of consumer trends.
- Up-to-date knowledge of digital trends, platforms, and social networking.
- Excellent time management, verbal and written communication skills.
- Multi-tasker and tight deadline management.
- Very well organized with extreme attention to detail.

**Core Competencies**:

- Communication - Clearly conveying information and ideas either formally of informally to individuals or groups in a manner that engages the audience and helps them understand and retain the message.
- Planning & Organizing - Establishing course of actions for self and others to ensure that work is completed efficiently.
- Customer Focus - Delivering legendary behaviors that meet and exceed all stakeholder expectations.
- Personal Learning - Takes personal responsibility for the continuous learning of new knowledge, skills, and experience.
- Values & Integrity - Adheres to company values, beliefs, and principles.
- Patience - Remains calm, maintains perspective, and responds in a professional manner when faced with challenging situations.
- Making Decisions - Making timely and quality decisions based on analysis, wisdom, experience, and judgment.
- Result oriented.

**Main Tasks**
- Weekly and monthly social media planning, publishing, and reporting.
- Overview and keep social media profiles with up-to-date information, such as store schedules, promos, and events.
- Generate video content from material provided and obtained on-site.
- Travel to stores to generate content.
- Partner with the design team to have all assets needed in a timely manner.

**TIPO DE EMPLEO: Tiempo Completo**
**MODALIDAD DE EMPLEO: Remoto**

Tipo de puesto: Tiempo completo

Sueldo: $30,000.00 al mes

Horario:

- Lunes a viernes
- Turno de 8 horas

Educación:

- Licenciatura terminada (Deseable)

Experiência:

- Estrategia de redes sociales: 3 años (Obligatorio)
- Marketing digital: 3 años (Deseable)

Idioma:

- Inglés (Obligatorio)

Licencia/Certificación:

- Marketing (Deseable)

Lugar de trabajo: Empleo remoto

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