Demand Generation

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

**Demand Generation & Field Marketing Manager, Latin America - Mexico**:
**Why We Have this Role**

We're looking for an experienced Field and Demand Generation manager who has exceptional experience in managing and running strategic marketing programs across Latin America, with a particular focus on Mexico in 2025.

This person will be focused on building the Qualtrics brand within Latin America, alongside generating and progressing quality leads and pipeline for our sales team. This person would be part of our regional Demand Gen & Field Marketing team in the Americas, and they will work collaboratively across other marketing teams such as Brand, Digital, Comms, Thought Leadership, and Product Marketing.

We are looking for someone who is exceptional at partnering with Sales and Customer Success to develop inspiring and high-impact marketing strategies and drive strong execution of campaigns, evergreen, and events across multiple countries in Latin America. In particular, this individual will have a passion and experience for developing marketing activations for Enterprise strategic accounts in the form of 1:1 account-based marketing.

**How You’ll Find Success**
- Seeking someone who thrives in a collaborative and dynamic environment, with the ability to establish successful partnerships and leverage the strengths of sales and customer success teams.
- Must have strategic acumen and execution skills, and a deep understanding of personalization, how to create memorable experiences through events, and how to integrate the marketing mix for demand generation and conversion.
- Proficient in time management, navigating ambiguity, and managing multiple priorities. Skilled negotiator who can find innovative solutions with limited resources.
- Self-motivated, excellent communication, project management, and organizational abilities.
- Expert in their field with fresh perspectives and ideas.
- Experience using qualitative and quantitative metrics to achieve goals.
- Exceptional stakeholder management and interpersonal skills required.

**How You’ll Grow**

By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences.
- Our mission is to build technology that positively impacts businesses and makes them more human.
- As a member of our global marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
- You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
- In this role, you will take ownership of a dedicated field region or industry. Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue.
- We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.

**Things You’ll Do**

**ABM Strategy Development**:

- Develop and execute comprehensive account-based marketing strategies to engage high-value Enterprise accounts.
- Collaborate with sales and marketing teams to identify key accounts and create personalized marketing plans.
- Analyze market trends and customer insights to inform ABM strategies.

**Campaign Management**:

- Lead the regional activation of global campaigns, including inputting field priorities into campaign scope, developing regional activation plans and account segmentations for the Latin American market.
- Utilize marketing automation tools and CRM systems to track and measure campaign performance.
- Optimize campaigns based on data-driven insights and feedback.

**Field Marketing A