Demand Generation Program Manager

Job Description

**Job ID**:

- DEMAN010171

**Employment Type**:

- Regular

**Location**:

- Mexico City,MXMEX,Mexico

**Travel**:

- Up to 25%

**Role**:

- Demand Generation Program Manager

Company Overview

With 80,000 customers across 150 countries, UKG is the largest U.S.based private software company in the world. And we’re only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.

At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all.

Here, we know that you’re more than your work. That’s why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose — a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you’re passionate about our purpose — people —then we can’t wait to support whatever gives you purpose. We’re united by purpose, inspired by you.

About the Team:
The Senior Demand Generation Manager P3 is co-responsible for the development and implementation of Latam marketing programs for UKG.

About the Role:

- Responsibilities:
Planning:

- Create quarterly marketing plans in collaboration with the Head of LATAM Marketing and the local sales team.
- Plans should be focused on generating awareness and demand generation.

Demand Generation:

- Develop and implement marketing campaigns for new prospects and existing customers.
- Work with the lead generation team to produce marketing and sales qualified leads.
- Develop and manage the production of collateral to increase product awareness and build company brand, including monthly customer/prospect newsletters.
- Manage customer and prospect databases in alignment with Marketing Operation Analysis Coordinator.
- Maintain and manage marketing expenses report in alignment with Head of LATAM Marketing.
- Manage Market Research Program.
- Manage and enhance Marketing Latam Nurturing Program.
- Plan, implement and manage events from first idea to complete execution, and evaluation for improvement.

Marketing ROI:

- Measure and report on the effectiveness of marketing spend in his/her programs.
- Manage and produce leads and opportunity report.
- Work to a given budget, managing all financial aspects of his/her campaigns and events.

Relationships and Communications
- Develop productive relationships with revenue generating departments.
- Manage marketing suppliers.
- Develop cooperative relations with the international marketing team and the Latam team.
- Help coach and develop the demand generation specialist, aligned with the Head of Marketing Latam.

About You:

- Basic Qualifications
- 5+ years of experience in a Marketing B2B role with experience developing marketing campaigns.
- Strong communication skills including the ability to communicate in Portuguese.
- Experience of managing web content and Social Selling (LinkedIn and Facebook).
- Experience using marketing and automation solutions e.g. Eloqua.
- Confident, creative, and proactive.
- Highly organized and driven with the ability to collaborate cross functionally

Where we’re going

UKG is on the cusp of something truly special. Worldwide, we already hold the #1 market share position for workforce management and the #2 position for human capital management. Tens of millions of frontline workers start and end their days with our software, with billions of shifts managed annually through UKG solutions today. Yet it’s our AI-powered product portfolio designed to support customers of all sizes, industries, and geographies that will propel us into an even brighter tomorrow

UKG is proud to be an equal opportunity employer and is committed to promoting diversity and inclusion in the workplace, including the recruitment process.

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