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Marketing Automation Specialist
hace 3 semanas
**Company Description**
Experience a remote-centric culture that empowers you to work with purpose and accountability in a way that best suits you, supported by a comprehensive package that prioritizes your overall well-being. Our diverse community of colleagues are all unified by a shared desire to make a difference in education.
Turnitin is a global organization with team members in over 35 countries including the United States, Mexico, United Kingdom, Australia, Japan, India, and the Philippines.
**POSITION RESPONSIBILITIES**
- ** Data Governance and Integrity**:
- Lead data hygiene efforts to maintain clean, actionable, and compliant data within the marketing automation and CRM platforms.
- Establish and enforce data governance best practices, including deduplication, normalization, and validation.
- Monitor compliance with GDPR, CCPA, and other relevant data privacy regulations.
- Develop and manage processes to ensure accurate segmentation, reporting, and attribution.
- ** Platform Management**:
- Efficiently manage and maintain marketing automation platform (Pardot)
- Oversee list imports, pulls, and unsubscribe requests
- Create and manage forms to capture lead information
- Upload and manage files within the platform
- Organize and maintain folder structures for efficient workflow
- Conduct regular audits and clean-up of platform data and processes
- Develop and maintain documentation for platform processes, data workflows, and governance policies.
- Implement requested changes to lead routing rules
- ** Campaign Execution**:
- Segment audiences based on specific criteria to deliver personalized messaging
- Monitor campaign performance metrics and make data-driven adjustments
- ** Technical Expertise**:
- Troubleshoot system-related issues and optimize workflows within Pardot.
- Utilize SQL to extract data, validate campaign audiences, and join multiple data sources
- Stay up-to-date on industry trends and best practices for marketing automation
- ** Collaboration and Training**:
- Collaborate effectively with global marketing teams to understand their needs and translate them into actionable plans
- Communicate clearly and concisely with both technical and non-technical stakeholders
- Document processes and create knowledge base articles to improve efficiency and knowledge sharing
- Conduct training sessions for marketing teams on data governance, platform best practices, and compliance standards for self-service.
- Maintain and expand a knowledge base of best practices and troubleshooting tips.
**Qualifications**
- 2+ years of hands-on experience with marketing automation platforms, preferably Pardot
- Strong understanding of CRM systems, particularly Salesforce
- Excellent analytical skills to measure campaign performance and identify optimization opportunities
- Strong attention to detail and organizational skills
- Ability to work independently and as part of a global team
- SQL skills preferred, but not required
Turnitin maintains a Total Rewards package that is competitive within the local job market. People tend to think about their Total Rewards monetarily — solely as regular pay plus bonus or commission. This is what they earn in exchange for what they do. However, Turnitin delivers more than just these components. Beyond the intrinsic rewards of unleashing your potential to positively impact global education, and thriving in an organization that is free of politics and full of humble, inclusive and collaborative teammates, the extrinsic rewards at Turnitin include generous time off and health and wellness programs that offer choice and flexibility and provide a safety net for the challenges that life presents from time to time. Experience a remote-centric culture that empowers you to work with purpose and accountability in a way that best suits you, supported by a comprehensive package that prioritizes your overall well-being.
**Our Mission**is to ensure the integrity of global education and meaningfully improve learning outcomes.
**Our Values**underpin everything we do.
- ** Customer Centric**:
- We realize our mission to ensure integrity and improve learning outcomes by putting educators and learners at the center of everything we do.
- ** Passion for Learning**:
- We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
- ** Integrity** - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.
- ** Action & Ownership**:
- We have a bias toward action and empower teammates to make decisions.
- ** One Team**:
- We strive to break down silos, collaborate effectively, and celebrate each other’s successes.
- ** Global Mindset** - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.
**Global Benefits**
- Remote First Culture
- Health Care Coverage*
- Educati
