SEO & PPC Growth Manager

We are seeking a highly skilled, data-driven **SEO & PPC Growth Manager** to lead and execute both organic and paid search strategies across Google, Bing, Amazon, eBay, Walmart, and Meta (Facebook/Instagram). This hybrid role requires deep expertise in SEO best practices, AI-driven optimization, schema implementation, and marketplace product listing SEO—combined with advanced paid advertising management.

**Key Responsibilities**:

- ** Organic Search Optimization**: Develop and implement SEO strategies to increase rankings and visibility on Google and Bing.
- Conduct keyword research, competitive analysis, and SERP tracking to identify high-value opportunities.
- Optimize on-page and technical SEO elements including schema markup, robots.txt, sitemaps, meta tags, and structured data.
- ** Marketplace SEO & Product Listings**:Optimize product titles, bullet points, descriptions, backend fields, and keywords for Amazon, eBay, and Walmart.
- Leverage customer search behavior and marketplace insights for maximum product discoverability.
- Partner with creative teams on image SEO (alt text, naming) and enhanced content (A+).
- ** Paid Advertising (PPC)**: Plan, launch, and optimize PPC campaigns across Amazon, Walmart, Google, Bing, and Meta.
- Manage ad spend efficiently to maximize ROAS while ensuring compliance with adult advertising policies.
- Perform ongoing keyword targeting, audience segmentation, bid adjustments, and negative keyword management.
- Run A/B tests on creatives, placements, and ad-to-landing-page alignment to reduce drop-offs.
- ** AI & Automation**:Utilize AI-powered tools for keyword clustering, content optimization, performance monitoring, and automated workflows.
- Recommend and implement AI-driven triggers to improve indexing, campaign scale, and profitability.
- ** Shopify Store Optimization**:Optimize multiple Shopify storefronts for site speed, mobile experience, and technical SEO health.
- Ensure clean architecture, crawlability, and internal linking to boost rankings and conversions.
- ** Performance Tracking & Reporting**:Track and analyze performance across SEO and PPC using Google Analytics, Search Console, and marketplace dashboards.
- Report on rankings, traffic, conversions, CTR, CPC, CPA, and revenue impact with actionable insights.
- Provide strategic recommendations to balance growth with compliance and profitability.

**Qualifications**:

- 5+ years of combined experience in SEO and PPC campaign management.
- Proven success in driving organic and paid traffic growth in e-commerce, as there would be regulated/competitive industries. (ideally within the adult industry due to advertising & compliances restrictions)
- Hands-on experience with Google Ads, Bing Ads, Meta Ads Manager, and Amazon/Walmart Ads.
- Strong technical SEO skills (schema, sitemaps, robots.txt, structured data).
- Familiarity with Shopify SEO and marketplace optimization (Amazon, eBay, Walmart).
- Data-driven mindset with advanced analytics and reporting skills.
- Experience with AI-driven SEO/PPC tools a strong plus.
- Ability to navigate compliance restrictions in the adult category with creativity and resilience.

**About 1840 & Company**

1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide.

Our mission is to empower growth for forward-thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work-life balance, working remotely from any location, while maximizing their professional growth and earning potential.