Director, Marketing Technology and Automation

hace 6 meses

Mexico City Nasdaq A tiempo completo
Nasdaq is looking for an experienced Director of Marketing Technology and Automation to join our dynamic, global digital marketing team.

Overview:

This is an exciting opportunity to spearhead our Marketing automation and personalization strategy, fundamentally transforming how we integrate and leverage marketing systems to optimize client and prospect interactions across the entire enterprise. In this role, you will direct the teams, tools, metrics, and processes essential for a unified approach to our marketing efforts, ensuring that all activities are not only efficient but also aligned to enhance user personalization and operational effectiveness. 
We are looking for a creative problem-solver who is analytical, technical, and business-oriented who will continually look for ways to modernize and enhance the tools and processes we use, and prioritize enhancements by aligning teams across business silos, while supporting specialized needs for each division.


You must be passionate about optimizing marketing automation platforms and processes, and willing to roll up your sleeves to do some hands-on work in the platforms if the need arises.
The Director of Marketing Technology and Automation will lead and unify two critical teams within our organization: Marketing Automation & Operations and User Personalization. This strategic role is essential for integrating technology and operations to deliver superior client and prospect experiences. The successful candidate will be responsible for managing our Marketo system and enhancing its functionality with various connected applications, thereby playing a crucial role in the execution of enterprise-wide marketing campaigns and initiatives.
 

In this role you will be responsible for: 

Oversee and integrate the operations of the Marketing Automation & Operations and User Personalization teams Manage and optimize the use of our Marketo system and related marketing technology stack Lead enterprise-wide marketing campaigns and initiatives, ensuring alignment with overall business goals Collaborate closely with CX Operations to ensure seamless integration of marketing activities into our analytics systems and customer data platforms Interface with marketing teams across the enterprise to support and enhance marketing strategies Be the point of contact for the marketing technology stack, providing leadership and direction on the use of technology in marketing efforts Drive continuous improvement in marketing processes and technologies to enhance efficiency and effectiveness.

You will need the following skills and experience:

Minimum 12 years of experience in marketing technology, specifically with automation systems such as Marketo, Pardot, or Eloqua. Proven experience in leading and integrating technology-driven marketing teams. Strong strategic acumen with a proven track record of managing large-scale marketing initiatives and technology deployments. Extensive knowledge of CRM systems, preferably Salesforce, and integration with marketing automation tools. Excellent leadership and communication skills, capable of working effectively across multiple organizational levels. Solid understanding of data analytics and its application in marketing technology to drive decision-making and improve customer engagement.

And it would be great if you have:

Experience leading both international remote teams and in-person teams. Background in the financial industry, providing a deeper understanding of the sector's unique challenges and opportunities. Familiarity with specific tools such as Knak in addition to Marketo, Pardot, and Salesforce. Experience in advanced customer experience operations and strategies. This role is designed for a visionary leader who can harness technology to refine marketing strategies and enhance the customer journey at all touchpoints.

About us: 


Nasdaq (Nasdaq: NDAQ) is a leading global provider of trading, clearing, exchange technology, listing, information and public company services. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets. As the creator of the world's first electronic stock market, its technology powers more than 100 marketplaces in 50 countries, and 1 in 10 of the world's securities transactions. Nasdaq is home to approximately 4,000 total listings with a market value of approximately $15 trillion. To learn more, visit: ;

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

  • Marketing Automation

    hace 4 días

    Mexico City Upwork A tiempo completo

    Job DescriptionLooking for individuals with marketing automation services experiences. Depending on experience, requirements will include:Basic Marketing AutomationProject is designed to provide comprehensive marketing automation services using Builderall’s tools. The outcome will be an automated marketing system tailored to your business needs, enabling...

  • Senior Manager, Marketing Technology CRM, MAP and ABM

    hace 2 meses

    Mexico City NTT A tiempo completo

    JOB DESCRIPTION Make an impact with NTT DATA Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive. Your day at...

  • Email and Marketing Automation Specialist

    hace 4 semanas

    City, México Qualitest A tiempo completo

    **Date**:11 Oct 2024**Company**:Qualitest Group- - About the position: - Responsibilities:- Create automated workflows and nurture journeys to personalize the user experience and deliver relevant, timely messaging to customers and prospects.- - Partner with marketing operations leaders to define KPIs, create reporting, analyze campaign performance and create...

  • Contracts and Negotiations Manager

    hace 5 meses

    Mexico City Rockwell Automation A tiempo completo

    Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...

  • Marketing Director

    hace 6 meses

    Mexico City Monster Energy A tiempo completo

    Position Summary: The Marketing Director will develop, manage, and execute the strategic direction of the brand. Ensure structured alignment to the brand’s global marketing standards, objectives, strategies and philosophies. Responsible to create, plan, manage, and execute all marketing events and programs articulated in the local annual marketing plan...

  • Director de Marketing

    hace 5 meses

    Mexico City Michael Page A tiempo completo

    Importante empresa del sector de la publicidad está en búsqueda de su futuro Director de Marketing.Llevar el desarrollo de nuevos productos & nuevas ideas|Liderar el equipo de Marketing & ser el encargado PR de la compañiaLicenciatura concluida (administración, negocios, ...)Maestría en Marketing o afín es un plus.Inglés nativo.Contar con 10 años de...

  • Director de Marketing

    hace 5 meses

    Mexico City Michael Page A tiempo completo

    Detalles del clienteImportante empresa del sector de la publicidad.Descripción de la vacanteImportante empresa del sector de la publicidad está en búsqueda de su futuro Director de Marketing.Perfil del candidatoLicenciatura concluida (administración, negocios, ...)Maestría en Marketing o afín es un plus.Inglés nativo.Contar con 10 años de experiencia...

  • Manager, Digital

    hace 1 mes

    Mexico City Marriott A tiempo completo

    Additional InformationJob Number24160428Job CategorySales & MarketingLocationMexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico, 11560VIEW ON MAPScheduleFull TimeLocated Remotely?NPosition Type Management JOB SUMMARY    The Manager, Digital & MarTech, is responsible for supporting the Snr. Director of Digital and...

  • Manager, Digital

    hace 1 mes

    Mexico City Marriott A tiempo completo

    Additional InformationJob Number24160428Job CategorySales & MarketingLocationMexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico, 11560VIEW ON MAPScheduleFull TimeLocated Remotely?NPosition Type Management JOB SUMMARY    The Manager, Digital & MarTech, is responsible for supporting the Snr. Director of Digital and...

  • Managing Director

    hace 6 meses

    Mexico City Mitsubishi Electric Automation, Inc. A tiempo completo

    Sales and Business Development CDMX, MEX • ID: 1103-966 • Full-Time/Regular Position Summary: The Managing Director is responsible for all activities related to conceptualizing and implementing the Hispanic America commercial as well as deploying regional strategy. Acts as an internal consultant to Senior Management related to the administration...

  • AWS Automation SDET

    hace 5 días

    Mexico City STAND 8 A tiempo completo

    STAND 8 provides end to end IT solutions to enterprise partners across the United States and with offices in LA, Atlanta, New York, Chicago, and more We are seeking a skilled and motivated AWS Automation SDET (Java) to join our team and contribute to the development and testing of cutting-edge applications. In this role, you will leverage your expertise in...

  • Data and Insights Director

    hace 3 meses

    Mexico City Media.Monks A tiempo completo

    Media.Monks, a global marketing agency, is seeking a dynamic and experienced professional to join our team as the  Data & Insights Director for the LATAM region. This pivotal role involves leading and enhancing our data capabilities to serve our social media clients across the LATAM landscape. The ideal candidate will bring extensive experience in data...

  • Contracts Manager, Strategic Agreements

    hace 5 meses

    Mexico City Rockwell Automation A tiempo completo

    Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...

  • Director/a de Marketing

    hace 5 meses

    Mexico City Wisefind A tiempo completo

    Nuestro cliente es una empresa mexicana líder en el desarrollo e implementación de soluciones innovadoras para ciudades inteligentes, dedicada a transformar los entornos urbanos a través de tecnología avanzada y estrategias de marketing vanguardistas. Acerca de la vacante: Puesto: Director/a de Marketing Categoría: Mercadotecnia, Publicidad Ubicación:...

  • Director of Technology

    hace 6 meses

    Mexico City Publicis Sapient A tiempo completo

    Job Description Publicis Sapient seeks a Director of Technology to lead top-notch technologists to enable transformative business outcomes for our enterprise clients. You will translate client needs into innovative solutions that create an impact for some of the biggest brands in the world. Working with the latest technologies in the industry,...

  • Marketing Technology Specialist

    hace 3 meses

    Mexico remoto Cápita Works A tiempo completo

    As experts in nearshore recruitment, Cápita Works specializes in connecting Mexican talent with exceptional long-term remote job opportunities in the US. We're dedicated to matching you with clients who will value and celebrate your unique skills. We are currently searching for a standout Marketing Technology Specialist ready to excel in an international...

  • Automation and Data Orchestration Specialist

    hace 2 semanas

    Mexico City Rocket Code (AL-I Digital Solutions S.A. de C.V.) A tiempo completo

    Join the AI Revolution with rocket code!At rocket code, we're not just developers — we're dreamers, doers, and disruptors. We are at the forefront of making AI work for you, turning market buzz into groundbreaking realities. Our AI-first approach is revolutionizing the tech landscape, and we need passionate individuals to join us on this exciting...

  • Technology Support Lead

    hace 6 meses

    Mexico City JPMorgan Chase & Co. A tiempo completo

    Join our dynamic team to innovate and refine technology operations, impacting the core of our business services. As a Technology Support Lead in Corporate & Investment Banking, you will play a leadership role in ensuring the operational stability, availability, and performance of our production services. Critical thinking while overseeing day-to-day...

  • Marketing Lead Generation Consultant

    hace 6 meses

    Mexico City Orion Innovation A tiempo completo

    Orion Innovation is a premier, award-winning, global business and technology services firm. Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, and maturity. We work with a wide range of clients across many industries...

  • Senior DevOps Engineer

    hace 6 meses

    Mexico City Netcracker Technology A tiempo completo

    If  digital transformation ,  next generation technology  and  growth opportunities  excite you, then apply to join our  Netcracker Technology  Team! Our  culture  and  collaborative work environment  are the keys to our success. Here you will work with the  best in class global teams , earn a  competitive salary  and contribute to the largest...