Marketing Director

hace 7 meses

Mexico City Monster Energy A tiempo completo
Position Summary:

The Marketing Director will develop, manage, and execute the strategic direction of the brand. Ensure structured alignment to the brand’s global marketing standards, objectives, strategies and philosophies. Responsible to create, plan, manage, and execute all marketing events and programs articulated in the local annual marketing plan
within clearly specified budgets. Integrate key brand platforms into key sales initiatives to leverage and
build brand awareness for Monster Energy through diligent trade marketing and integrated digital leverage
platforms.

Essential Job Functions:

  • Work with distributors and headquarters to develop cost
    effective promotional platforms to drive trade wide executional scale, product trial, brand
    awareness, and sales volumes.
  • Negotiate, execute events and sponsorships at all levels based on
    relevance to key marketing platforms and marketing budget versus clear Return on Investment (ROI)
    analysis
  • Drive PR and digital leverage platforms to ensure
    all event or athlete spend are maximized through touching our core target consumers to recruit new
    drinkers and maintain brand adorers
  • Grow social media fans in Facebook, Instagram, and Twitter through different
    activities or promotions in consultation with our global digital experts
  • Ensure all branding, logo use is acceptable at events and activations and is approved by
    marketing leadership according to branding guidelines
  • Manage sampling program including direct management of MAT team leaders in
    relevant territories. Carry out large scale, event based product sampling operations
  • Accountable for marketing budget based on annual plan set in conjunction with
    leadership
  • Activate & leverage global, national & regional events & properties that fit within established local market business plan‐Leverage local media merchandising opportunities
  • Entrench yourself & MEC Brands in the local sport & culture scenes relevant to key targeted consumers & brands/SKU’s. Develop & maintain relationships with opinion leaders in your market for the key image building scenes in sport & culture. With local network of opinion leaders, develop new ideas that bring the brand to life through local image building scenes.
    Develop close and collaborative internal relationships with key Stakeholders locally and at HQ.
    Ensure relationships remain professional to ensure rational decision making based on clear ROI.

Essential Job Requirements:

  • Bachelor's Degree in the field of Business, Marketing or related field of study. Master degree is desired
  • 10 or more years of experience in a marketing management role
  • 10 or more years of experience in Fast‐Moving Consumer Goods (FMCG) industry, agency or brand
  • Advanced Microsoft Office skills
  • Fluent in English

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