Senior Associate, Marketing Automation
hace 4 semanas
The Senior Associate, Marketing Automation will report to the Head of Performance Marketing for the Financial Technology Division with a dotted-line to the Head of Marketing for European Markets & Listings. This role will collaborate with the GTM Marketing Team, broader Digital Marketing and the Funnel Manager to develop programs that will drive success against defined KPIs.
Your Responsibilities:
Develop, QA, and deploy email campaigns from one-off sends to automated persona-based, industry-based and audience-based drips and account-based nurtures Develop and QA various marketing programs outside of emails, including event and webinar programs, forms, landing pages and general data management Review all campaigns before launch to ensure error free execution in copy, design and implementation Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing Collaborate with the creative team to improve the look & feel, as well as attractiveness and quality of our emails Analyze email programs across objectives and audiences to develop benchmarks to measure improvement (click-through, forwards, etc.) Develop and execute strategies to grow our global database of emailable contacts in collaboration with the GTM team in accordance with industry standards Work to minimize list decay and unsubscribes while increasing the productivity of our email sends Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth Continuously surface insights to optimize send time, email subject lines, CTA language, and placement, post-submitter nurture strategy Assist in providing “closed loop” reporting – tying Marketing’s efforts to sales revenueCore Competencies
2+ years of hands-on experience designing, building, and implementing email automation sequences in Marekto or equivalent platform Able to balance business needs, technology limitations and commitment to user experience Data-driven decision-making skills Agile mentality and approach Exceptional project management, collaboration, and communication skills Strong attention to detail; capable of serving the most critical QA function for the email program and reporting structure Knowledge of customer data analytics and segmentation Salesforce.com experience preferredCome as You Are
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
Tenemos otros empleos actuales relacionados con este campo que puede encontrar a continuación
-
Senior Specialist, Marketing Automation
hace 3 semanas
Mexico City Qualtrics A tiempo completoAt Qualtrics, we create software the worldâs best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platformâwe are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit,...
-
Marketing Automation Coordinator
hace 3 semanas
Mexico City Essity A tiempo completoAbout the Role We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk. What You Will Do Create and implement digital marketing automation strategies to increase leads,...
-
Marketing Automation Coordinator
hace 2 semanas
Mexico City Essity A tiempo completoAbout the Role We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk. What You Will Do Create and implement digital marketing automation strategies to increase leads,...
-
Director, Marketing Technology and Automation
hace 4 semanas
Mexico City Nasdaq A tiempo completoNasdaq is looking for an experienced Director of Marketing Technology and Automation to join our dynamic, global digital marketing team. Overview: This is an exciting opportunity to spearhead our Marketing automation and personalization strategy, fundamentally transforming how we integrate and leverage marketing systems to optimize client and prospect...
-
Director, Marketing Technology and Automation
hace 2 semanas
Mexico City Nasdaq A tiempo completoNasdaq is looking for an experienced Director of Marketing Technology and Automation to join our dynamic, global digital marketing team. Overview: This is an exciting opportunity to spearhead our Marketing automation and personalization strategy, fundamentally transforming how we integrate and leverage marketing systems to optimize client and prospect...
-
Senior Adobe Analytics Specialist
hace 2 meses
Mexico City Rockwell Automation A tiempo completoRockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...
-
Senior Automation Engineer
hace 3 semanas
Mexico City Thomson Reuters A tiempo completoAbout the Role In this opportunity as Senior Automation Engineer , you will: Designing, implementing and stabilizing automation tests and taking corrective actions. Participate in defining scope, methodologies and tooling for Quality Engineering practices. Develop and execute exploratory and automated tests to ensure product quality. Create...
-
Senior Automation Engineer
hace 2 semanas
Mexico City Thomson Reuters A tiempo completoAbout the Role In this opportunity as Senior Automation Engineer , you will: Designing, implementing and stabilizing automation tests and taking corrective actions. Participate in defining scope, methodologies and tooling for Quality Engineering practices. Develop and execute exploratory and automated tests to ensure product quality. Create...
-
Infrastructure Code
hace 4 semanas
Mexico Nuvit Service A tiempo completoInfrastructure Code/Automation Engineer Senior Senior Test Automation Engineer to help analyze, define, create, and test the automation cases of infrastructure and service monitoring Responsibilities: - Identify requirements for automation (data, security, technical challenges, etc.) - Perform automation testing of web based and mobile applications. -...
-
Infrastructure Code
hace 4 días
Mexico Nuvit Service A tiempo completoInfrastructure Code/Automation Engineer Senior Senior Test Automation Engineer to help analyze, define, create, and test the automation cases of infrastructure and service monitoring Responsibilities: - Identify requirements for automation (data, security, technical challenges, etc.) - Perform automation testing of web based and mobile applications. -...
-
Senior QA Automation Engineer
hace 3 semanas
Mexico City Thomson Reuters A tiempo completoAbout the Role In this opportunity as Senior QA Automation Engineer , you will: Designing, implementing and stabilizing automation tests and taking corrective actions. Participate in defining scope, methodologies and tooling for Quality Engineering practices. Develop and execute exploratory and automated tests to ensure product quality. Create...
-
Senior QA Automation Engineer
hace 2 semanas
Mexico City Thomson Reuters A tiempo completoAbout the Role In this opportunity as Senior QA Automation Engineer , you will: Designing, implementing and stabilizing automation tests and taking corrective actions. Participate in defining scope, methodologies and tooling for Quality Engineering practices. Develop and execute exploratory and automated tests to ensure product quality. Create...
-
Senior Associate, Site Operations
hace 2 meses
Mexico City Capital One A tiempo completoWeWork Reforma Latino (97001), Mexico, Ciudad de Mexico, Ciudad de MexicoSenior Associate, Site Operations At Capital One, we dare to dream, disrupt and deliver a better way. Our goal is simple—bring ingenuity, simplicity and humanity to an industry ripe for change. In Global Workplace Services (GWS), we deliver holistic solutions that serve and safeguard...
-
Senior Marketing Specialist, Latam
hace 2 semanas
City, México Adenza A tiempo completoNasdaq recently acquired Adenza. Learn more Play 00:00 01:07 Mute Enter fullscreen Play Division Overview The Chief of Staff division is headed by Adenza's Chief of Staff, who reports to the CEO and executive management team members. The division consists of the Marketing, Strategic Alliances, Sales Operations, and Strategic Program Planning teams....
-
Oliver Wyman
hace 3 semanas
Mexico City Oliver Wyman Group A tiempo completoAbout Oliver Wyman :Oliver Wyman is a global leader in management consulting. With offices in more than 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. The firm has more than 7,000 professionals around the world who work with...
-
Oliver Wyman
hace 2 semanas
Mexico City Oliver Wyman Group A tiempo completoAbout Oliver Wyman :Oliver Wyman is a global leader in management consulting. With offices in more than 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. The firm has more than 7,000 professionals around the world who work with...
-
Marketing Associate, Partnerships
hace 3 semanas
Mexico City Thomson Reuters A tiempo completoMarketing Associate, Partnerships Are you passionate about the chance to bring your experience to a world-class company that is market-leading for both content and technology? If yes, we are looking for you! In this opportunity as Marketing Associate, Partnerships , you will: Develop and execute partner cross-functional product and sales enablement...
-
Senior Digital Marketing Analyst
hace 2 meses
Mexico City Amadeus A tiempo completoJob TitleSenior Digital Marketing AnalystThe Senior Digital Marketing Analyst will play an integral role within the Digital Marketing team by delivering accurate Analytics insights for the company, the team, and our high value clients. The analyst will focus on collection, analyzing and processing of data to help drive decisions for product and customer...
-
Senior Digital Marketing Analyst
hace 2 semanas
Mexico City Amadeus A tiempo completoJob TitleSenior Digital Marketing AnalystThe Senior Digital Marketing Analyst will play an integral role within the Digital Marketing team by delivering accurate Analytics insights for the company, the team, and our high value clients. The analyst will focus on collection, analyzing and processing of data to help drive decisions for product and customer...
-
Associate Manager,Customer Marketing
hace 2 semanas
Mexico City SC Johnson Professional A tiempo completoAcerca del rol: El Associate Manager CMKT tiene la responsabilidad de planificar y ejecutar la estrategia FOCO (few organized clear objetives) en la categoría a su cargo, garantizando las métricas de market share y sustentabilidad financiera en todos los canales y clientes en México. Responsabilidades: Desarrollo y Seguimiento de Planes FOCO,...
