Brand Planner Sr.
hace 1 mes
At MediaMonks MX we're looking for a Brand Planner Sr. to join our ever-growing planning team for an entertainment account. In this role, you will lead the team responsible for developing the key strategic insights that underpin advertising ideas, working closely with the client to research the market and understand the consumer. Additionally, our ideal candidate is a fast and flexible go-getter who jumps on new opportunities to create impactful work.
Key Responsibilities
Provide situational analysis of trends in the marketplace and in consumer behavior. Develop target audiences, consumer insights and annual plans. Support initiatives with appropriate strategic insights and leadership. Provide executive-level briefings on overall strategy, communication plans, ROI analyses and other areas. Develop big ideas that will be translated across channels and businesses to position the brand and drive results. Deliver timely proactive recommendations regarding agency POV about specific marketplace conditions and how the brand can maximize opportunities. Track marketing and advertising activities of key competitors and relevant brands in the marketplace as needed. Provide regular external market reviews of best-in-class campaigns, tech innovations, new developments and more to help future-proof the brand.Requirements:
3+ years of Strategic Planning experience in digital industries. Expertise in cultural insights, multicultural segmentation, research and channel planning (360 digital and social media). Great communication skills in both English and Spanish.#LI-TS1
#LI-Hybrid
About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
While we continue to grow our teams, please be mindful of fraudulent job postings and recruiting activities that may use our company name and information. Please be mindful to protect your personal information, especially your national identification number, and bank account information during a recruiting process. While Monks may reach out to potential candidates via LinkedIn, we will always ask applicants to apply through our website () and will never ask for payment or bank account information during the recruitment process.
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