Sr. Partner Marketing Manager, Amazon Fuse
hace 2 semanas
The Partner Marketing team within Amazon’s Corp. Business Development group enables partners across multiple verticals, to resell our consumer service offerings including Prime, Prime Video, Amazon Music Unlimited, Kindle Unlimited, and more. You will work with third party partners across LatAm and have a direct impact on end customers. Our partners leverage Amazon’s services to drive differentiated offerings and streamlined access for their customers across the globe. We need experienced marketing leaders to help us drive great results and grow our established partners, while help us launch new ones. The team is seeking a talented, self-directed and high energy marketing innovator to help drive our efforts in Latin America (with focus in Mexico but potentially adopting other regional accounts or projects), including successful partner launches and strong customer adoption, engagement and retention. Our ideal candidate will have demonstrated an ability to build successful launch and growth campaigns and, by diving deep into the insights around customer data including content and usage trends, all the way through the funnel. The candidate must be able to work collaboratively and independently, building trust across internal teams as well as external partners. The focus will be on building, measuring and optimizing successful, results-oriented marketing programs in a fast-paced environment, often with aggressive timelines, across new partner launches and on-going campaigns focused on growth marketing efforts. This person must also have experience in creating centralized programs that can be leveraged on a global scale, both directly and by others. Above all, this person must have a passion for understanding what drives a great consumer experience (CX) and partner behavior, and the experience to combine a great CX with integrated launch and sustaining campaigns that deliver great experiences and great results across both the digital and physical space. The candidate should possess a builder/start-up mentality, have strong ownership skills, and work well in ambiguous situations.
This position is based in Mexico City, Mexico and will report to our Latin America and North America Marketing Lead based in Miami. The role will be held accountable to deliver on team and partner goals around partnerships that specifically drive new customers and sustained engagement.
Key job responsibilities
- Collaborating internally and leading cross-functional teams to deliver best-in-class campaign opportunities and assets for our partners across Prime, Prime Video, and more.
- Working closely with partners across Mexico and Latin America to understand their customers, how their business operates, their goals and their approach to marketing and content, and owning the end-to-end delivery of all partner launches and subsequent growth marketing efforts to drive the business post-launch.
- Leading, implementing and launching partner campaign with the North Star to deliver best-in-class creative excellence that represents both Prime brand and Fuse offer awareness through a partner.
- Diving deep into the data to understand insights and learnings, that in turn drive strategy. Lead performance for partners in your region. Share market intelligence and insights with stakeholders and other teammates.
- Manage end-to-end ideation, execution, and analysis/reporting on campaigns including work-back-schedules, stakeholder approvals, asset/content set-up, and subsequent launch.
- Develop efficient, scalable mechanisms that ensure operational efficiency of the team and acquisition impact.
- Creating ongoing marketing programs and propositions for key partners to market our services, and drive customer engagement and retention.
- Continually optimizing partnerships from launch through to ongoing sustaining efforts to maximize offer discoverability, frequency in comms and SOV.
- Diving deep on the customer journey to deliver a great experience and great results.
- Leading, influencing, and executing integrated go-to-market plans with multiple partners in different business verticals and across relevant internal teams.
- Building ongoing communication channels with and through partners.
- Partnering with Business Development leads on the sell-in of new partnerships with pitches, proposals, and B2B communications that bring Amazon’s services and content to life.
- Experimenting with new ways to drive partnership success.
- Functioning at a global level, sharing best practices, and scaling programs or campaigns that benefit North America, Latin America, and other regions.
We are open to hiring candidates to work out of one of the following locations:
Mexico City, DIF, MEX
BASIC QUALIFICATIONS
- 8+ years of developing and managing acquisition marketing or channel programs experience- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Experience communicating results to stakeholders
- Experience with test and learn, marketing optimization, and experimentation
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience executing scaled marketing campaigns through email or social media
- Ability to analyze and dive deep on end-to-end CX flows to improve customer experience.
- Strong bias for action, and ability to work independently toward stated goals with minimal oversight.
- A passion for managing details to optimize programs, tools, and creative. Attention to details to continuously raise the bar.
- Fluency in Spanish
PREFERRED QUALIFICATIONS
- MBA- Relevant work experience in integrated partner marketing within the mobile/telecom industry, subscriptions, and/or entertainment, financial institutions and sponsorships.
- Experience working in Mexico and other countries in LatAm.
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