Precision Marketing Lead

hace 2 semanas

Ciudad de México Beiersdorf México SA A tiempo completo

**Your Tasks**:**Role Purpose**:As Precision Marketing Lead, your job will be to orchestrate precision marketing activities from ideation to execution, define and monitor measurement approaches, check for implementation of digital media best practice and support transversal enablers for PM transformation acting as a change agent in the organization. In doing so, you will need to engage closely with global and regional digital teams, category directors and key external partners (creative and media agencies).**Main Responsibilities**:**Orchestrate Precision Marketing activities**- Lead ideation sessions to ensure that the campaigns are designed to address the main business challenges and strategic questions,- Ensure that agencies are following brand safety guidelines & digital execution best practices,- Review and sign-off all media plans ensuring that PM principles are applied, KPI’s are aligned to funnel stages and objectives, audiences are clearly defined and channel strategy and sufficiency is respected,- Lead in-flight optimization meetings playing an active role on KPI monitoring and recommending fixes/adaptations,- Engage and coach category, precision influencer, ecommerce teams and external agencies on PM principles and ensure framework compliance for digital campaigns.**Define and monitor measurement approach**- Define the measurement approach and make sure that data sources for campaign success monitoring are in place and address the categories business challenges and strategic questions,- Ensures processes and governance are in place to monitor campaign performance and engage marketing, media, precision influencer and ecom teams when necessary (weekly meetings, steering committees, stand-ups, etc.),- Ensure proper media KPI framework implementation on every stage of consumer journey (including precision influence amplification and full funnel ecommerce integration).**Check for implementation of digital media best practices**- Coordinate campaign quality assurance process with main stakeholders ensuring that the campaign structure and data sources are followed to make sure the campaigns are implemented as designed,- Ensure brand safety and digital golden rules implementation.**Support transversal enablers for PM transformation**- Engage and upskill the main stakeholders (agencies, category, precision influence and ecommerce leads etc.) on PM principles. Identify the main knowledge gaps and building a training program based on it,- Make sure PM enablers are in place and streamlined in the organization, and act whenever there’s a gap, alerting global and regional teams,- Responsible for compiling campaign’s results and sharing learnings with broader community (global and regional) - utilizing regional templates & process’.**Your Profile**:**Knowledge, Skills and Experience**:- 4-6 years experience on digital marketing positions, with proven records of accomplishment in digital performance and leading performance marketing campaigns (Brand Manager level),- Desirable: Brand / category marketing and project management background,- Ability to effectively translate marketing objectives into digital execution,- Comprehensive knowledge on digital campaigns execution and planning,- Knowledge of advertising tech: GMP, DSP, DMP, etc.- Excellent interpersonal skills and communication skills- Agile ways of working- Results oriented.- Ability to adapt in a complex and fast changing environment- Fluent English

  • Precision Influencer Manager

    hace 2 semanas

    Ciudad de México Beiersdorf México SA A tiempo completo

    **Your Tasks**:**Role Purpose**:As Precision Influence Lead, your job will be to manage all precision influencer (PI) activities (organic & paid - collaboration with the Precision Marketing Lead) from ideation to execution, define and monitor measurement approach, check for implementation of influencer best practices, and support transversal enablers for PI...

  • Video Editor

    hace 1 semana

    Ciudad de México Builder Lead Converter A tiempo completo

    **Builder Lead Converter**: **Video Editor & Digital Marketing Specialist**: **About Us**: Builder Lead Converter is a dynamic and innovative company specializing in helping builders convert leads into customers through cutting-edge marketing strategies. We pride ourselves on delivering exceptional results and providing our clients with top-tier service. We...

  • Video Editor

    hace 7 días

    Ciudad de México Builder Lead Converter A tiempo completo

    **Builder Lead Converter**: **Video Editor & Digital Marketing Specialist**: **About Us**: Builder Lead Converter is a dynamic and innovative company specializing in helping builders convert leads into customers through cutting-edge marketing strategies. We pride ourselves on delivering exceptional results and providing our clients with top-tier service. We...

  • Regional Marketing Manager Central America

    hace 1 semana

    Ciudad de México Lead A Venta A tiempo completo

    About the position **Position name**: Regional Marketing Manager Central America & Caribbean **Reporting to**: Director, Marketing **Location/Travel**: Mexico; Travel as required Compensation $3,000 - $3,500 USD month Overview We are looking for a goal-oriented regional marketing manager to develop and implement marketing strategies aligned with the...

  • Marketing and video Editor

    hace 3 semanas

    Ciudad de México The Lead Gen Partners A tiempo completo

    The Lead Gen Partners is a performance-based lead generation agency. We work with high-ticket businesses whose products and services genuinely improve people's lives and who need a real marketing partner to scale their impact. That means we care about results, data, systems, and accountability. We are remote, performance-driven, and direct. Performance...

  • Performance Marketing Lead

    hace 3 semanas

    Ciudad de México Peibo Fintech A tiempo completo

    Performance Marketing Lead — Salesforce Expert ¿Te apasiona liderar estrategias de adquisición digital end-to-end y convertir datos en crecimiento real? Esta oportunidad es para alguien que combine visión estratégica, ejecución impecable y dominio de Salesforce Marketing Cloud. Tu misión Liderar la estrategia multicanal de performance y lifecycle...

  • Senior Project Lead | Experiential Marketing

    hace 4 semanas

    Ciudad de México Plot Experiential Marketing Agency A tiempo completo

    ¡Buscamos un líder de orquesta para nuestros proyectos! Si eres un profesional proactivo, dinámico y con un enfoque "hands-on" en el marketing experiencial, esta es tu oportunidad. Como Sr. Project Leader, serás el responsable de la gestión estratégica y operativa de proyectos, desde la planeación hasta la ejecución y el análisis post-proyecto. Tus...

  • SEO Specialist

    hace 2 semanas

    Ciudad de México Builder Lead Converter A tiempo completo

    **Builder Lead Converter**:**SEO Specialist**:**About Us**:Builder Lead Converter is a fast-growing, innovative marketing agency helping builders and contractors turn more leads into paying customers. We specialize in strategic marketing systems that drive measurable growth. As we expand, we're looking for a results-driven **SEO Specialist**to take the lead...

  • Nonprofit Marketing Coach

    hace 1 semana

    Ciudad de México Nonprofit Marketing Nerds A tiempo completo

    Nonprofit Marketing Nerds is a fractional CMO agency dedicated to helping nonprofit organizations and associations amplify their impact through strategic marketing. We work with mission-driven leaders to build sustainable, data-driven marketing programs that drive member engagement, program growth, and organizational success. We're remote-first, fast-paced,...

  • Performance Sr- Marketing Digital

    hace 2 días

    Estado de México Some Marketing A tiempo completo

    HubSpot Consultant – Marketing Strategy & Martech Implementation HubSpot Consultant – Marketing Strategy & Martech Implementation HubSpot strategy, audit & implementation Martech stack integration (websites, analytics, reporting) HubSpot certification HomeChoice has always stood for more than products — we stand for possibility. As our customers...