Head of Growth

**About Us****:Leona is on a mission to empower everyone to take the best care of themselves, their patients, and their loved ones. We have an ambitious goal: to transform the way the world interacts with healthcare. We strongly believe that where you live shouldn’t impact your access to high-quality care. For patients, it should feel empowering, and unintimidating, to proactively take care of yourself and your loved ones. For doctors, we want to enable you to focus on what matters most, delivering the best possible care, by providing better tooling, decreasing the administrative burden, and helping you to prioritize based on urgency and complexity while saving time and improving clinician quality of life.Our first product is a platform that streamlines Doctor-Patient communication via WhatsApp, enabling doctors to offer greater convenience, personalization, and efficiency in their communication with their patients while saving care providers’ valuable time.Headquartered in Mexico City, we are a global team with team members based in Mexico, New York and San Francisco. Our diverse team brings together years of experience scaling tech companies like Rappi, Uber, Modern Fertility and Wonder throughout the US and Latin America. Leona is backed by top-tier investors such as General Catalyst & Accel, and an incredible list of angel investors including the founders of Nubank, Rappi, Maven Clinic, Xepelin, Forward Health and other successful technology companies.If you are hungry to learn and build 0-1 at an early stage startup, while rolling up your sleeves to make some magic, this role might be the perfect fit for you**What You’ll Do**:- ** Drive Customer Acquisition**:Develop and execute innovative strategies to attract new doctors across multiple channels including digital marketing, partnerships, social media, and events- ** Optimize Customer Activation**:Create and implement onboarding processes that ensure new users quickly understand and experience the value of Leona, driving early engagement and satisfaction.- ** Enhance User Engagement**:Design and launch campaigns to keep users engaged and active, using data-driven insights to tailor communications and interventions- Determine the natural frequency and usage of the product and manufacture triggers to ensure such frequency- ** Execute Growth Experiments**: Identify growth hypotheses and conduct experiments to test and validate them, using A/B testing and analytics to drive decisions.- ** Collaborate on Product Development**:Work closely with the CEO, Head of Ops and product team to gather user feedback and translate it into actionable product improvements.- ** Measure and Analyze Performance**: Set clear metrics and KPIs for growth initiatives, continuously track performance, and use data to refine strategies and optimize results.- ** Craft Brand Messaging**: Define and communicate our brand’s unique value proposition, ensuring consistent and compelling messaging across all channels.- ** Outbound Sales/Foster Partnerships**:Identify and cultivate strategic partnerships that can drive growth, including collaborations with clinics, hospitals, influencers, and other relevant organizations.- ** Content Strategy**: Oversee content creation efforts to ensure alignment with growth goals, including blog posts, social media content, and other marketing materials.- ** Adapt and Innovate**: Embrace the fast-paced, dynamic nature of a startup environment by taking on various roles as needed and continuously seeking new ways to drive growth.**What You Can Expect**:- ** Autonomy & Responsibility**:You will take ownership of your time and efforts, prioritizing the activities that have the largest impact for the company- ** Team Collaboration**:We are very team oriented; you’ll have the opportunity to work with a small, nimble team of superstars, gaining insight into building a company from scratch. Everyone in the team is here to help each other - 24/7.- ** Mentorship: The team members are here to support your career growth goals within the company and afterwards**- ** Ambiguity**:There are a lot of unknowns given the early stage of the company, you will be responsible for navigating ambiguous environments and determining the best path forward- ** Dedication: If you prefer 9-5 environments, this role is not for you. While there is no strict ‘clocking in/clocking out’ schedule, the aggressive growth goals require the team to work more than 8 hours a day**- ** Flexibility**:The team is very flexible to changing schedules and are very accommodating to any circumstances you may have**Requirements**:- Bachelor's degree in business, economics, healthcare management, or a related field- Minimum of 4 years of work experience, preferably in an early-stage D2C startup (healthcare and/or LATAM experience is a plus)- Growth experience (1-2 years) in a pre-seed to Series A startup- Experience managing a team of sales or marketing