Product Manager with PPC Marketing Experience

**About Us**:ClickGUARD is a SaaS startup operating in a domain where ad tech meets cybersecurity (you should consider subscribing to our YouTube channel to find out more about us). Our platform helps Google Ads advertisers protect their investment and maximize their ROI by detecting and removing wasteful ad traffic from their advertising campaigns. We’ve built the absolute best solution for a significant problem for PPC advertisers, and we need your help taking it to the next level of user experience.**About the role**We are seeking a **customer-centric, data-driven Product Manager** with PPC Marketing Experience who can deeply understand our customers, anticipate market trends, and drive innovation that **differentiates ClickGUARD from the competition**through exceptional user experience and data-driven decisions.**This role is NOT about managing internal corporate tools and processes.** Instead, you’ll lead a customer-facing Product-Led Growth (PLG) team in a fast-moving, highly competitive digital marketing space where understanding customers, competitive positioning, and delivering measurable value are key.**PPC marketing experience is essential.** While this is not a PPC marketing role, you must have a **strong grasp of PPC marketing principles, marketer psychology, and digital marketing best practices** to create intuitive, high-converting, and user-friendly experiences.**About the role**- **Deeply understand PPC marketing customer needs** - Obsessive user engagement, analyze feedback, and translate real-world pain points into product solutions.- **Own the product's user experience** - Identify UX pain points, optimize user flows, and collaborate closely with UI/UX designers to ensure a seamless and intuitive experience.- **Competitive intelligence** - Continuously analyze industry trends, competitors, and market shifts to uncover opportunities for differentiation and growth.- **Data-driven prioritization** - Make product decisions based on analytics, user behavior, and business impact, not just internal stakeholder requests.**Key Responsibilities**- Own and execute the **product vision and roadmap** based on market research, customer needs, and business strategy.- **Own UI/UX strategy and drive design** - Create wireframes, and ensure visually appealing, high-converting interfaces.- Conduct **customer interviews, surveys, and usability studies** to ensure product decisions are grounded in real user experiences.- Perform **competitive analysis** to identify opportunities for differentiation and growth.- Work closely with **marketing, sales, and customer success** teams to ensure alignment between product strategy and go-to-market initiatives.- Define and track **key product metrics**to ensure to measurable improvements in customer retention and revenue growth.**What we're looking for**- Strong understanding of **PPC marketing, digital advertising campaigns**.- **Deep understanding of UI/UX best practices** - You can confidently evaluate design, improve user flows, and provide feedback on usability.- **Experience with UI/UX tools** - (Figma, Sketch, Adobe XD, etc.) is a strong plus.- **Analytical mindset** with experience using product analytics tools.- **Strong business acumen** - You understand **how product decisions impact growth, retention, and revenue**.- Ability to work **lean and iterate quickly**, balancing speed with delivering real value.- Experience working in **competitive markets** where differentiation and positioning are key.**What’s in it for you?**- **Competitive salary** - Compensation that reflects your expertise and contributions.- **High-impact role** - You’ll be leading product decisions in a company that values speed, innovation, and customer obsession.- **Hands-on environment** - We operate lean, so your contributions will be direct and meaningful.- **Fast-growing industry** - AdTech / MarTech is a quickly evolving space, making this an exciting space to be in.If you’re passionate about building products that solve **real customer pain points**, understand **competitive markets**, and thrive in **a high-growth SaaS environment**, we’d love to hear from youAll qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic.Pay: From $83,000.00 per monthWork Location: Remote