PPC Account Lead

**Account Lead / Strategist**

**Position Type**:
**Contractor** - Compensation**:$2,000 - $2,500 USD per month** (based on experience)
**Work Schedule**: To be defined

**Role Purpose**

The **PPC Account Lead / Strategist** is responsible for developing, managing, and optimizing paid search and social media strategies for a portfolio of clients. This role requires a deep understanding of digital advertising platforms, strategic thinking, data-driven decision-making, and the ability to communicate insights effectively to clients.

As a key team member, the PPC Account Lead contributes to the team’s overall success by sharing learnings, best practices, and improvements in processes. This position emphasizes client ownership, proactive communication, and problem-solving to drive campaign success.

**Key Responsibilities1. Account Strategy & Campaign Execution**
- **Own PPC Strategy for Clients** - Develop and execute paid search and social strategies across **Google Ads, Microsoft Ads, Meta Ads, and other platforms** to meet client goals.
- **Performance Optimization** - Continuously test, analyze, and refine **bidding strategies, audience segmentation, ad creatives, and landing pages** to maximize ROI.
- **Budget Management** - Ensure optimal budget allocation, monitor pacing, and adjust as needed.
- **Advanced Tactics** - Implement **automation strategies, feed-based campaigns, and audience layering** to enhance performance.

**2. Client Communication & Relationship Management**
- **Primary PPC Contact** - Build and maintain strong client relationships, leading regular calls and addressing concerns proactively.
- **Clear, Data-Driven Reporting** - Provide **insightful, results-focused reports** with key wins, trends, and actionable recommendations.
- **Expectation Management** - Communicate challenges and solutions clearly, ensuring realistic client expectations.
- **Cross-Functional Collaboration** - Work closely with **SEO, content, and analytics teams** to align PPC efforts with broader marketing strategies.

**3. Troubleshooting & Problem Solving**
- **Handle PPC Escalations** - Take ownership of **performance issues, budget concerns, and tracking errors,**escalating as necessary.
- **Technical Troubleshooting** - Collaborate with the analytics team to ensure **accurate conversion tracking, attribution models, and reporting.**:

- **Stay Updated** - Keep up with **industry changes, platform updates, and algorithm shifts** affecting campaign performance.

**4. Process & Project Management**
- **Standardization & Knowledge Sharing** - Document **successful tests, new strategies, and process improvements** in Notion.
- **Work Efficiently & Independently** - Manage multiple clients, deadlines, and deliverables with a high level of organization.

**5. Growth & Development**
- **Upskill & Innovate** - Stay ahead of **industry trends, test new features, and propose new ideas** to enhance team performance.
- **Support Team Members** - Help teammates when needed, fostering a collaborative team environment.
- **Expand Client Accounts** - Identify opportunities to grow client accounts through **budget expansion, cross-channel strategies, and new services.**

**Measures of Success**
- **Client Satisfaction & Retention** - Consistently positive client feedback and **long-term account growth.**:

- **Campaign Performance** - Meeting or exceeding KPIs (**CTR, ROAS, CPA, conversion rates, etc.**).
- **Proactive Problem-Solving** - Demonstrated ability to **troubleshoot challenges and optimize performance.**

**Core Competencies & Expectations**

✔ **PPC Strategy Expertise** - Deep knowledge of **PPC fundamentals, audience targeting, and platform best practices.**
✔ **Data-Driven Mindset** - Strong analytical skills to interpret performance data and adjust strategies accordingly.
✔ **Clear Communication** - Ability to **simplify complex PPC concepts** for clients and team members.
✔ **Client-Centric Approach** - Focused on understanding and achieving **client goals.**
✔ **Independent & Proactive** - Takes initiative, solves problems, and knows when to **collaborate or seek guidance.**
✔ **Curiosity & Growth Mindset** - Continuously explores **new trends, tools, and strategies.**
✔ **Project Management Skills** - Ability to **juggle multiple accounts and deadlines** effectively.
✔ **Technical PPC Proficiency** - Skilled in **Google Ads, Microsoft Ads, Google Analytics, Meta Ads, and other PPC tools.**
✔ **Team-Oriented Attitude** - Willing to **mentor, share knowledge, and collaborate** for team success.

**Reporting Structure & Collaboration**
- **Reports To**: PPC Manager
- **Key Partners**: SEO, Content, Analytics, Support

Pay: $45,000.00 - $50,000.00 per month

Pregunta(s) de postulación:

- This role involves working with international clients. Can you describe a situation where you had to manage a difficult conversation with a client in English? How did you handle it?
- How many years of experience do you have in