Account Director, Client Experience

A day in the life: As an Account Director, you will be responsible for working with clients in the B2B, Consumer Services, CPG/Retail, Fashion, Lifestyle/Ecommerce or Enterprise space. You’ll have a broad and varied background with hands-on experience across many digital marketing channels and tools. This role will work to drive performance through integrated marketing tactics across paid, owned and earned channels. Through a deep understanding of the client’s business, the Account Director will guide and counsel clients on how marketing tactics can drive business outcomes. The Account Director will lead teams of highly-talented marketers by working closely to optimize their efforts and provide guidance, enforcing pivots when necessary. You’ll demonstrate leadership by gaining trust and providing strategic insight to account teams. This is an exciting role for a seasoned digital marketer seeking an opportunity to lead innovative marketing campaigns. Key Responsibilities: Employ AI technologies to enhance and optimize business processes Utilize and leverage Power Digital\'s Nova ecosystem as it relates to your department Client-centric Communication: Establish a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to gauge sentiment, solicit feedback and share additional opportunities Marketing Strategy: Guide the account team with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; demonstrate proficiency in media planning, including the connection of a client’s product, audience and media Data-driven Insights: Leverage data and analytics to identify strategic opportunities; translate learnings into clear and concise reporting with actionable next steps Measurement Frameworks: Use overlapping datasets to inform decisions; prioritize business metrics to guide strategy, decisions and budgets; leverage platform or attribution metrics for daily optimizations; use incrementality to validate when needed Client Retention: Lead contract renewal strategy, presentation and proposal development alongside the Account Manager to extend client partnerships; review contracts regularly to ensure goals are on target Service Expansions: Identify additional strategies to improve performance and expand client partnerships Client Portfolio: Manage a diverse set of clients totaling a minimum of $175K in monthly recurring revenue Team Coaching and Development: Lead by example and provide timely, specific feedback to up-level client services Responsible for other tasks and projects as assigned by Client Services department leadership Role Requirements: Bachelor\'s Degree in Marketing, Communication or related discipline 8+ years digital marketing experience in strategic planning, consumer insights, digital integration and client services Proven track record of delivering high customer satisfaction scores Extensive CRM or Marketing Operations platform experience (e.g., Salesforce, Shopify, Hubspot) Experience speaking to business-level metrics such as LTV:CAC, MER, etc. Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting in a multi-channel environment Ability to quickly build rapport and develop relationships with executive-level contacts Desire to work as both a marketing consultant and a business consultant for clients Highly dependable, self-starter, high energy, positive attitude with good organization and time management Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development Key Performance Indicators (KPIs) 8.8 Average Client NPS Most Important Things (MITs) Team Coaching and Development Marketing Strategy, Development and Execution Client Retention and Client Revenue Growth Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees\' points of view are key to our success, and inclusion is everyone\'s responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. Power Digital does NOT charge any application, processing, or training fee. All genuine job openings will be posted on our careers page at #J-18808-Ljbffr