Head of Marketing

hace 2 meses

Ciudad de México High Flow A tiempo completo

Estamos buscando un Head de Marketing para liderar el dicho departamento. Esta persona será responsable de toda la estrategia y ejecución del área, desde el Digital, Marketing tradicional hasta un contexto estratégico, trabajando e influyendo directamente en las áreas de estrategia, producto y ventas. Esta persona liderará la relación con agencias que apoyan la operación, dictando plazos, calidad y estrategia. Además, con un perfil práctico, tiene la responsabilidad de organizar ferias comerciales, webinars y asociaciones, entre otros canales de desarrollo del Marketing B2B.


Principales responsabilidades:
Liderar y gestionar las agencias de marketing.
Desarrollar y alcanzar los objetivos tácticos de nuestros flujos de atracción, conversión y retención dictados por nuestra estrategia de rendimiento y cultivo.
Responsable de la estrategia y ejecución de la marca en el mundo industrial.
Liderar el futuro equipo de marketing manteniendo un pipeline de contratación y retención de talentos.
Conducir investigaciones de mercado para identificar tendencias del mercado, necesidades de los clientes y oportunidades de crecimiento.
Utilizar insights de mercado para ajustar estrategias y tácticas, garantizando la competitividad de la empresa.
Gestionar el presupuesto de marketing, asegurando la optimización de los recursos y el retorno sobre la inversión.
Negociar con proveedores y socios para maximizar el valor y la eficacia de las actividades de marketing.

Grado en Marketing, Comunicación o áreas relacionadas.
Posgrado o MBA en Marketing o Gestión puede ser un diferencial.
+5 años de experiencia en gestión de marketing, preferiblemente en cargos de liderazgo.
Experiencia en startups B2B.
Experiencia en marketing digital, incluyendo SEO, SEM y marketing en redes sociales.
Historial de éxito en el desarrollo e implementación de estrategias de marketing integradas.
Experiencia en gestión de presupuestos y previsiones.
Conocimiento en técnicas de investigación de mercado y consumer insights.
Capacidad para presentar ideas e informes complejos de manera clara y persuasiva.
Fuertes habilidades de liderazgo.
Habilidad para gestionar múltiples proyectos simultáneamente manteniendo la atención al detalle.
Fluidez en inglés.

Nivel mínimo de educación: Universitario (Graduado)

Somos una consultora de Executive Search con presencia en LATAM y España. Nos reconocen por nuestro equipo senior, la calidad de nuestros servicios y la especialización por áreas. Somos un equipo jóven, vibrante, enérgico y apasionado por lo que hacemos ayudamos a las empresas a encontrar a las personas que necesitan para alcanzar su máximo potencial. Trabajamos en equipo, de manera colaborativa con una mentalidad abierta al aprendizaje y mejora continua.

Nuestro objetivo es tener un impacto positivo en la vida de clientes, candidatos, proveedores y nuestro equipo. Si te sentís identificado con nuestros valores, te invitamos a formar parte.

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