Director Advanced Hydration

Encontrado en: Jooble MX O C2 - hace 2 semanas


Ciudad de México Coca-Cola HBC A tiempo completo

We’re accelerating our momentum as the fastest-growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.

What You’ll Do for Us

  • Lead theexecution of theglobal/regional brandsinnovation agendain the OU: product and strategic platforms (e.g.refpet, aseptic PET, personalization…)
  • Design the innovation strategy and pipeline for OU local /regional brands, in close partnership with category teams and R&D
  • Maximize the opportunity for formulas harmonization and implement it in the market
  • Accountable for identifying critical issues, trends and opportunitiesin the OU to influence global pipeline, feed pipeline for local brandsandto supportthe development ofcriticalcapabilitiesin the OU.
  • The role communicates internally acrossOU Mktleadershipandthe globalcategory teams
  • Works hand in hand with R&Dand cross-functionalleaders/teams(including Key Bottlers and JVs)

Qualification & Requirements

  • Fluent English and Spanish
  • 12-14years of experienceincludingCategory Marketing leadership, Innovation strategy & execution and High-Complex project management(from design to business case to implementation)
  • Experience working incross-functional and cross-geographical teams
  • Experience working with marketinginthe field is preferred
  • Ability todrive innovation agenda forward influencing through art(consumer/shopper insights, needs)and science(business cases, efficiencies, …)
  • Passion, curious and abilityto be external-focused and bring freshness from outside.
  • Ability tolead very complex projects(multi-functional, multi-country, …)and influence critical external stakeholders(bottlers leadership, JVs, KKAA)
  • Marketingstrategy
  • Innovation strategy
  • Complexprojectmanagement
  • 10 x / exponential thinking

Good to have:

  • Coca-Cola system Knowledge
  • Multiple market experience
  • Venture/disrupt innovation projects
  • Bottler/commercialexperience

What We Can DoForYou

  • Challenging Work– our unique global system offers constant opportunities to develop world-class skills and a truly international career.
  • Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
  • Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights .

Skills:

Leadership; Innovation Pipeline Development; Strategy Development; Marketing Campaigns; Branding; Demand Generation; Category Growth Strategy; Channels Strategy; Marketing Strategies; Market Segmentation; Storytelling; Marketing Insights #J-18808-Ljbffr
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