Digital Key Account Manager
hace 4 semanas
Key Responsibilities
- Execute search and conversion-related digital partner development initiatives in close collaboration with the partner account team and other digital account functions where needed, ensuring consumers find and subsequently buy the right adidas products when browsing the account’s website, ultimately driving online sell-out and increasing adidas online brand share
- Input into development of Digital growth initiatives to tailor approach to the partner account’s needs; areas of the initiatives will include but are not limited to: organic and paid onsite search optimization, paid product placement introduction, findability enhancements in navigational landing pages, product content & description page optimization and assortment planning
- Input feedback and new ideas on Digital initiatives and assessment of industry & consumer trends, in collaboration with Cluster and Global DPC teams
- Input into the development of a Digital Joint Business Plan, including joint targets for key Digital KPIs and key initiatives to reach those targets, in close collaboration with the Account Lead
- Track overall and product specific adidas organic search performance to identify account or product specific improvement areas and quantify impact of search optimization efforts
- Continuously monitor the adidas assortment on the account’s website for availability, price, out-of-stock rate etc. (“digital store visit”)
- Continuously monitor and report key performance metrics on adidas visibility, conversion, sales and brand-share and quantify uplift/ commercial impact based on enhancements, facilitating the forecasting of online sales & growth ambitions across your account, in partnership with Market DPC Analytics
- Plan, negotiate, execute and manage a dedicated digital Order book in the account. Analise Sell Out trends in order to plan and negotiate the presell for the digital part of the business. Execute the order book for the digital channel in a timely manner to ensure product availability in 1P and 3P. Manage the order book by finding opportunities and risks in the digital channel execution, then making decisions to solve those challenges with the correct product.
Requisite Experience, Knowledge & Skills
- University degree in the field of Business, Marketing or equivalent
- 4+ years of professional experience (ideally Digital Marketing/ Media/ Comms)
- Experience in E-Commerce (ideally site management and consumer journey analysis, SEO or SEM)
- Sportswear industry experience is a plus
- Knowledge of local E-Commerce landscape
- Quantitative mindset, proficient in MS Excel, Ideally already first experience with web-analytics tools and proven qualities in data manipulation and analysis
- Strong organization and time management skills
- Fluency in both Spanish and English.
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