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Co- Marketing and Project Steering
hace 3 meses
Job description:
1 . Campaign Strategy and Execution: Plan, lead, and execute channel communication and marketing campaigns in the Mexico market, ensuring excellence in concept creation, design, messaging, and communication materials.
2 . Strategic Collaboration: Work closely with commercial and cross-functional retail teams to ideate and execute campaigns that align with business goals.
- Data-Driven Approach: Utilize data-driven insights to identify key customer segments and sport-related needs, tailoring campaigns for maximum impact and effectiveness.
- Campaign Calendar Management: Strategize and plan the campaign calendar, ensuring timely and effective execution of all marketing initiatives.
- Performance Evaluation: Collate, evaluate, and report on campaign performance and sales conversion against established KPIs, identifying trends and insights for continuous optimization
- Cross-Functional Coordination: Bridge the communications between HQ Marketing team, Regional Marketing and Mexico Marketing to align the key strategies and make sure the execution is aligned with the HQ requirements.
3 .External Partner Coordination: Liaise and coordinate with external marketing agencies to guide campaign creative direction and media planning. Campaign budget management: Manage and allocate the reasonable budget for difference marketing activities to fulfill campaign goals.
Job requirement:
- Bachelor's Degree or above
- At least 5 years of experience managing and executing product marketing campaigns preferably in smartphone or tech industry
- Excellent professional level of English communications, Mandarin Chinese is a plus
- Results-oriented with strong communication and project management skills to get stuff done
- Vital and responsible, self-motivated & adaptable in the field of a fast changing and start-up environment Passionate about technologies and consumer electronics products
- Collaborative team player with superior influencing skills, who build relationships easily across various stakeholder groups to move initiatives forward
- A proactive individual with can-do mindset and who is able to work independently as well as a team-player.
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