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Ads Strategy Manager

hace 3 meses

Mexicali, Baja California, México Didi Global A tiempo completo

DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit:

#LI-Hybrid

Explore new projects and strategy to continuously increase platform conversion rate, order volume and profitability (Ad related).

Establish a bridge between KAMs and product/algorithm team to develope platform Ad capability and Ad strategy for Restaurant brands and Grocery brands.

  • Responsible to analysis the Ad opportunies and potential Ad brands in different restaurant category and CPG category
  • Define the pricing strategy in different modules and positions.
  • Find target users cohorts and Ad strategy for different brands to help them get relevant traffic and growth their business by Ad campaign.
  • Develop the Ad product capability, set up Ad campaign and analysis the Ad performance.
  • 4+ years of operations or platform Ad related experience.
  • Strong analytical skills and an ability to make solid business decisions and evaluate performance based on data.
  • Client success mindset.
  • Strong sense of responsibility, executive ability, self-driven and quick learning ability.
  • Strong communication skills, practical, patient and meticulous.
  • Strong ability in project management, process optimization and other operational management.
  • Excellent spoken and written communication skills in English.
  • We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
  • We are data-driven – We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
  • We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
  • We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
  • We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
  • We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That's why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on



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