Brand Manager

hace 4 días


Mexicali, Baja California, México General Mills A tiempo completo
{"title": "Brand Manager", "description": "Brand Manager

At General Mills, we're committed to making food the world loves. As a Brand Manager, you'll play a critical role in driving business growth and delivering results. Your expertise in strategic brand planning, commercial activation, and market analysis will help us accelerate our success and discover what's next.

Key Responsibilities:
  • Brand Strategy: Develop and execute comprehensive brand plans that drive revenue and profit targets.
  • Market Analysis: Conduct in-depth market research to understand consumer needs, competitive landscape, and market trends.
  • Commercial Activation: Coordinate marketing activities and communication in Mexico, ensuring our commercial team, distributors, and agencies have the right materials and information to activate locally our brand plans.
  • Brand Portfolio Management: Develop and manage brand portfolios, ensuring consistent brand messaging across Mexico Market.
  • Product Lifecycle Management: Oversee the product lifecycle, making decisions on product refreshes, line extensions, and phase-outs.
Requirements:
  • Education: Bachelor's Degree in related field. MBA is an advantage.
  • Experience: 5 years+ brand or trade marketing experience, with experience managing distributors, leading teams, and 100% bilingual (Spanish & English).
  • Skills: Strong analytical experience, ability to use data to develop breakthrough business strategies, and a proven ability to deliver change to tools and processes.
", "lang_code": "en-US"}
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