sr Specialist Digital Executive

hace 3 semanas


Ciudad de México, Ciudad de México ADIDAS A tiempo completo
Key Responsibilities

Execute search and conversion-related digital partner development initiatives in close collaboration with the partner account team and other digital account functions where needed, ensuring consumers find and subsequently buy the right adidas products when browsing the account's website, ultimately driving online sell-out and increasing adidas online brand share , in collaboration with Cluster and Global DPC teams Input into the development of a Digital Joint Business Plan, including joint targets for key Digital KPIs and key initiatives to reach those targets, in close collaboration with the Account Lead Track overall and product specific adidas organic search performance to identify account or product specific improvement areas and quantify impact of search optimization efforts Continuously monitor the adidas assortment on the account's website for availability, price, out-of-stock rate etc. ("digital store visit") Key Relationships

Market Digital Partner Commerce (DPC) Market Sales Leadership Market Brand teams (Marketing, Digital Planning, CtC) Market Sales Finance Knowledge, Skills and Abilities:

University degree in the field of Business, Marketing or equivalent 2 / 3 + years of professional experience (ideally Digital Marketing/ Media/ Comms) Experience in E-Commerce (ideally site management and consumer journey analysis, SEO or SEM) Sportswear industry experience is a plus Knowledge of local E-Commerce landscape Quantitative mindset, proficient in MS Excel, Ideally already first experience with web-analytics tools and proven qualities in data manipulation and analysis Strong organization and time management skills Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely Ability to convince and motivate people on different seniority levels and communicate change Experience working in cross-functional environments with a diverse stakeholder set Results oriented mentality Understanding of key Digital success metrics along the consumer journey on- and off-site (conversion, click-through rate etc.) Ideally relevant experience with online search (e.g. SEA/SEO, On-Site search etc.) and basic understanding of the E-Commerce search mechanisms Fluent English, both verbally and written

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