Marketing Analyst

hace 2 meses

Ciudad de México, Ciudad de México Thomson Reuters A tiempo completo


Marketing Analyst


Are you passionate about the chance to bring your experience to a world-class company that is market-leading for both content and technology? If yes, we are looking for you

Join our team The Marketing Analyst will be responsible for planning and coordinating the development of marketing campaigns for the company's products and services. The main objective of this role is to contribute to the growth of the business by developing effective and impactful marketing strategies that help achieve the goals set in terms of revenue and brand awareness.

About the Role

In this opportunity as a Marketing Analyst, you will: ​

  • Develop comprehensive marketing plans aligned with business objectives;
  • Define the target audience and identify their needs and expectations;
  • Design and implement effective communication strategies that generate interest and engagement among customers;
  • Identify the most appropriate channels for each marketing action (social media, email, newsletters, events, etc.)
  • Manage budgets and monitor performance indicators related to marketing actions;
  • Collaborate with other teams such as Sales, Product, and Customer Service to ensure alignment between marketing actions and customer needs;
  • Keep up to date with industry trends and best practices in order to continuously improve marketing strategies and tactics;
  • Contribute to the creation and implementation of content marketing strategies aimed at increasing visibility and relevance on search engines;
  • Support the development of creative materials and promotional items for use in marketing actions;
  • Monitor and analyze results of marketing actions to measure effectiveness and ROI.

About You

You're a fit for the role if your background includes:

  • Bachelor's degree in Marketing or related field;
  • Experience working in a similar position in a B2B environment, preferably within the technology sector;
  • Knowledge of marketing concepts, tools, and techniques used in marketing;
  • Good understanding of social media platforms and how they can be leveraged for marketing purposes;
  • Ability to think creatively and develop innovative marketing ideas;
  • Excellent organizational and time management skills;
  • Detail oriented and able to handle multiple tasks simultaneously;
  • Fluent in English and Spanish;
  • Proficiency in Microsoft Office Suite and Google Workspace applications.

To apply, please upload your updated resume in English.

Location: CDMX

#LI-ZM1

What's in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

  • Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
  • Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
  • Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
  • Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
  • Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social, and Governance (ESG) initiatives for local and global impact.
  • Purpose-Driven Work: We have a superpower that we've never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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