Marketing Analyst

hace 5 días

Ciudad de México, Ciudad de México HRprofile A tiempo completo

About HR Profile

HR Profile is a consulting firm specializing in recruitment and selection of professionals for the LATAM region. We are seeking a Marketing Analyst to join our client, a multinational company that specializes in digital development and agile solutions, with operations in the USA, Chile, Mexico, and Colombia.

Job Summary

The Marketing Analyst will work closely with clients, prospects, market influencers, target market segments, and internal team members to gather and synthesize information around market-wide problems, end-user use cases, and the related financial impact for company's end users.

Main Responsibilities

  • Fully immerse yourself in the day-to-day life of company's target market segments.
  • Identify and document target market segment economic, business, and end-user drivers, and document the end-user financial implications.
  • Monitor industry trends and conduct regular competitive analysis.
  • Develop and/or clarify company's value proposition.
  • Create and maintain key End User and Buyer Personas and Buyer Journeys.
  • Leverage insights into core marketing messaging platforms that are aligned with the market, and that build increased lead flow.
  • Communicate key market information and insights throughout the company's organization.
  • Ensure all market-facing marketing assets in any form are in alignment with company's marketing communication objectives.
  • Structure and communicate company's products and services effectively to ensure clear and consistent messaging across all channels and sales tools.
  • Collaborate with product teams to align product positioning and messaging with market needs and company goals.
  • Develop sales tools and enablement materials that effectively communicate the value and benefits of company's products.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
  • Minimum of 3-4 years of directly related experience in a similar stage company with an emphasis on a market-driven approach.
  • Hands-on experience with a formal Product Marketing methodology such as Pragmatic Marketing.
  • Experience evaluating market needs through primary and secondary research to identify and document quantifiable problems and opportunities.
  • Hands-on experience developing user personas and buyer journeys that provably drive deeper understanding of the client's needs throughout the organization.
  • Demonstrated successes documenting, communicating, and creating alignment around a unique value proposition.
  • Proven ability to structure and communicate products effectively to ensure clear and consistent messaging.
  • Demonstrated success translating Product Marketing insights into effective market messaging that ultimately increases inquiries and leads.
  • Demonstrated success in developing sales tools and enablement materials that effectively communicate the value and benefits of the company's products.
  • Demonstrated ability to operate and innovate successfully in an emerging growth company with a fast-paced environment, balancing both strategic and tactical needs.
  • Advanced fluency in both Spanish and English languages is a fundamental requirement.
  • Proficiency in Microsoft Office suite (Word, Excel, PowerPoint).

What We Offer

  • Competitive salary and comprehensive benefits package to ensure financial stability and well-being.
  • Additional vacation days included in the benefits package to promote work-life balance and rejuvenation.
  • Exposure to industry-leading professionals providing networking opportunities and knowledge sharing.
  • Entrepreneurial and innovative work environment fostering creativity and bold initiatives.
  • Autonomy to shape and innovate strategies and initiatives, encouraging ownership and leadership.
  • Engagement in the diverse product marketing spectrum within a multicultural setting for extensive professional growth and experience.

Job Type

Full-time

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