Customer & Marketing Communications Coordinator

hace 4 semanas

Santiago de Querétaro, México Groupe Limagrain Holding A tiempo completo

Context/Scope: North and South America Region (America Unit)General Mission:Bring customer insights within our commercial approachChampion the translation of Customer needs and inputs into tangible actions and proposalsActivate tools and processes such as CRM, Launching Plan, Sales Campaign, CAP, Development Plan, and Sales Funnel to understand customer purchasing trendsLeverage expertise in customer interactions to build effective commercial strategiesBuild strong collaborations with the Subsidiary Manager, Product Development Manager, Marketing, Global Communications & Commercial Excellence for full alignment and awareness of actions/projectsActivities:Responsible for:Supporting the development of sales campaigns using customer insights from CRMPlanning and supporting the rollout of sales campaigns coordinated by the Subsidiary ManagerGuiding new variety launches based on customer segmentation aligned with the Product Development planDefining and deploying the yearly CAP to promote the regional product rangeImplementing and following up on CAP actions according to guidelinesMaintaining website content, managing social media and web marketing actions, including CRM Marketing Campaign management (preparing, designing, analyzing campaigns, driving sales teams, ensuring data quality)Coordinating and participating in major commercial events within the AmericasManaging and monitoring the Communications budgetContributes to:Monitoring market trends and benchmarking competitors to enhance business decisions; sharing insights and recommendationsEnsuring proper customer database segmentation within CRM based on Limagrain Vegetable Seeds Customer SegmentationIntegrating customer segmentation into Sales CampaignsSharing best practices related to Customer insights with other Limagrain Business UnitsCollaborating with the Global Communications teamSupporting effective deployment of internal and external communications under the guidance of the Global Communications DepartmentSupporting actions to improve Customer Experience and increase the Net Promoter ScoreMonitoring customer satisfaction through measurable Service and Commitment rates#J-*****-Ljbffr

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