Lead, Brand Marketing

hace 6 meses

Huixquilucan, México Under Armour A tiempo completo

**Values & Innovation**:
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

**Purpose of Role**:
Responsible for Leading the Marketing Strategy in the Market, giving guidance to the marketing team, and aligning with key areas such as Commercial, HR, and planning - when needed. Plan with enough time and execute marketing plans considering all marketing extensions, market needs, and business nuances.

**Your Impact**:

- Build Marketing Strategy for Mexico- Build a cohesive and consistent Marketing Strategy taking into consideration Regional Guidance and Mexico Focus categories on alignment with the commercial team and cross-functional areas.
- Translate the strategy into a full-year calendar that will work as the path to follow for the different channels.
- Generate complete visibility to the cross-functional teams on marketing plans, strategy, and timelines.
- Create clear objectives and KPIs that will take the brand to achieve its 3YP plans.
- Analyze each season to understand what works and what not, to make the proper adjustments to keep our path of growth.
- Drive Go-To-Market Strategies- Work in collaboration (provide brief/insights) to Regional Marketing Team regarding 18-month Market Marketing plan tied to the overall business plan (AOP / 5YP).
- Align (orchestrate) internal parties across channel marketing, sports marketing, wholesale team, planning team, and commercial team, regarding marketing plans for the season from a brand perspective, making sure the regional team that services Mexico is also included.
- Responsible for all Market Brand marketing initiatives (including PR, Influencers and Events strategy) in line with established strategic brand goals including demographic strategy and cross-functional communication to all internal and external business partners.
- Create partnerships with media that will help grow the brand.
- Determine the best strategy to build brand heat in Mexico and talk to our young athletes 16 - 24 years old - this can include events, partnerships, activations, etc.
- Drive seeding strategy and product requests with the extended Marketing team, to make sure alignment and consistency.
- Be a key partner for Sell in Meetings, presenting the country strategy and supporting certain wholesale accounts.
- Marketing Planning and Budgeting- Partner with the Regional Marketing Organization to translate overarching Under Armour strategies into the local market, considering Market overall Strategy (including business goals)
- that will translate into the correct brand budget allocation.
- Achieve annual brand budget goals and KPIs to drive the business.
- Align and validate the budget for the different stories to maximize ROI/business with the cross-functional teams to give full visibility to the different teams.
- Have a monthly budget control and monthly calls with US finance team.
- Creation and control of purchase orders, invoices, and payments to suppliers/vendors.
- Consumer and Retail Activation- Collaborate with channel marketing and DTC to develop metrics to evaluate our effectiveness in reaching our target consumers.
- Connect with wholesale and retail teams, to make decisions that will serve the channels best, also allowing the growth of brand awareness.

**Qualifications**:

- Minimum of 5 years of relevant Marketing experience in a fast-paced, product-oriented, consumer-driven company and previous brand or retail marketing leadership experience.
- Strong understanding of direct Marketing fundamentals and response-driven creative development.
- Experience in Brand Marketing, Project Management, and product marketing required Demonstrated experience leveraging key geographic influencers and comprehensive knowledge of local demographics, media, lifestyle, and customer driver and retention practices.
- Experience driving retail foot traffic with brand and product-driven campaigns.
- Experience managing retail co-op marketing funds to drive efficient 3rd party brand sales.
- Solid understanding of ROI analysis, metrics, and program/budget forecasting
- Experience working for either a start-up or high-growth organization is a plus.
- Proven leadership skills in managing a strong, experienced, and diverse team.
- Experience conducting business and partnering with e

  • Marketing Specialist

    hace 3 semanas

    Huixquilucan, México Cronoshare A tiempo completo

    We are looking for a Marketing Specialist to join our team. Your main focus will be on brand management, ensuring our brand is consistent across all channels and creating engaging content to reach our target audience.We are looking for a Marketing Specialist to help us manage our brand across different platforms. Your responsibilities will include creating...

  • Brand Manager

    hace 3 días

    Huixquilucan, México General Mills A tiempo completo

    : General Mills has been bringing food the world loves to Latin America & Mexico for more than 24 years. We're rooted in tradition, yet we’re driven to change the future of our industry. To break away from the pack, we welcome all backgrounds, ideas and perspectives to our table. And we remain passionate about continual learning, setting higher goals and...

  • Brand Manager

    hace 6 meses

    Huixquilucan, México General Mills A tiempo completo

    : General Mills has been bringing food the world loves to Latin America & Mexico for more than 24 years. We're rooted in tradition, yet we’re driven to change the future of our industry. To break away from the pack, we welcome all backgrounds, ideas and perspectives to our table. And we remain passionate about continual learning, setting higher goals and...

  • Brand Manager

    hace 3 meses

    Huixquilucan, México General Mills A tiempo completo

    : General Mills has been bringing food the world loves to Latin America & Mexico for more than 24 years. We're rooted in tradition, yet we’re driven to change the future of our industry. To break away from the pack, we welcome all backgrounds, ideas and perspectives to our table. And we remain passionate about continual learning, setting higher goals and...

  • Brand Manager

    hace 5 meses

    Huixquilucan, México OPERADORA DE CASAS CLUB TCP A tiempo completo

    ¡Bosque Real complejo residencial en expansión busca tu talento como **BRAND MANAGER!** **Sólo necesitas**: - Lic.Ciencias de la Comunicación, Marketing o a fin - Inglés 90% escrito y hablado - Experiência en campañas digitales SEO SEM - Manejo de agencias publicitarias y digitales - Entendimiento de las tendencias en el mercado **Principales...

  • Auxiliar de Marketing Be to Be

    hace 2 meses

    Huixquilucan, México System A tiempo completo

    Empresa de servicios de tecnologia te invita aunirte a su equipo de trabajo como Auxiliar de Marketing BE TO BE Requsitos Sexo:Indistinto Edad:26 a 55 Experiência: 2 años Escolaridad: Lic.Marketing o a fin Disponibilidad Conocimiento en Marketing BE TO BE Seguimiento a LEAD Calificacion de LEAD Atencion a cliente Administracion de...

  • Key Account Executive, Mx

    hace 5 meses

    Huixquilucan, México Under Armour A tiempo completo

    **Position Summary**: Department stores includes Liverpool and El Palacio de Hierro. **Essential Duties & Responsibilities**: - Become the Partner of choice by creating trust relationships with buyers - Bring Purchase Orders on time to reach monthly Net Sales target - Strategic Approach with Key Customers - Lead and develop a sustainable business growth -...

  • Trade Shopper Marketing Manager

    hace 6 meses

    Huixquilucan de Degollado, México Philips A tiempo completo

    **Job Title**: Trade Shopper Marketing Manager - Personal Health **Trade Shopper Marketing Manager - Personal Health - Huixquilucan, MEX** The Trade Shopper Marketing Manager acts as our leading business partner, focusing on planning & shaping in-store activation (both off & online), leveraging brand visibility and improving our shopper experience &...

  • Clinical Imaging Specialist CT/DXR

    hace 3 semanas

    Huixquilucan, México Philips A tiempo completo

    About the Role:The Modality Sales Specialist CT/DXR is a key role within our team, responsible for providing clinical and technical product expertise to support Account Managers in driving business growth.Key Responsibilities:Define and control the implementation of business policy and pricing strategy for CT & DXR in Mexico.Prepare and deliver accurate...

  • District Manager

    hace 7 meses

    Huixquilucan, México Under Armour A tiempo completo

    **Values & Innovation**: At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are...

  • Quality Specialist, Labeling

    hace 5 meses

    Huixquilucan, México General Mills A tiempo completo

    : General Mills has been bringing food the world loves to Latin America & Mexico for more than 24 years. We're rooted in tradition, yet we’re driven to change the future of our industry. To break away from the pack, we welcome all backgrounds, ideas and perspectives to our table. And we remain passionate about continual learning, setting higher goals and...

  • Financial Analyst I

    hace 2 meses

    Huixquilucan, México McCormick & Company A tiempo completo

    You may know McCormick as a leader in herbs, spices, seasonings, and condiments - and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team. McCormick employees - all 14,000 of us across the world - are what makes this company a great place to work. We are looking to hire an **FINANCIAL...

  • Collections Supervisor

    hace 6 meses

    Huixquilucan, México Marsh McLennan Companies A tiempo completo

    Description: Marsh McLennan is an outstanding professional services firm with more than years of history – we are 76, colleagues in four global businesses (Guy Carpenter, Marsh, Mercer, Oliver Wyman) united by a common purpose to are looking for a talented candidate for the following position based in Mexico City: Collections Supervisor ...

  • Modality Sales Specialist CT/DXR

    hace 1 mes

    Huixquilucan, México Philips A tiempo completo

    Job TitleModality Sales Specialist CT/DXRJob DescriptionModality Sales Specialist CT & DXRModality Sales Specialist is the knowledge expert on product, who supports Account Managers in driving overall business and product deal support by providing clinical and technical product (modality) expertise on the product / modality across the accounts.Your...

  • Technical Data Program Manager

    hace 5 meses

    Huixquilucan, México Marsh McLennan Companies A tiempo completo

    Description: Mercer is seeking candidates for the following position based in the Mexico City office and be onsite 3 days a week: What can you expect? The Data, Analytics, and AI Engineering team (DnAi) is a global capability within the MercerTech organization. Our mission is to enable business data strategy through strategic partnerships across...

  • Sr. Professional, Pricing

    hace 3 meses

    Huixquilucan, México Under Armour A tiempo completo

    **Values & Innovation**: At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are...

  • AEM Senior Developer

    hace 5 meses

    Huixquilucan, México Marsh McLennan Companies A tiempo completo

    Description: Mercer is seeking candidates for the following position based in the CDMX office and be onsite 3 days a week: AEM Tech Lead AEM Senior Developer What can you expect? Recognition – global career advancement opportunities Accountability – accountability and ownership of project deliveries Career Growth – excellent...

  • Modality Sales Specialist Ct/dxr

    hace 2 meses

    Huixquilucan de Degollado, México Philips A tiempo completo

    **Job Title**: Modality Sales Specialist CT/DXR **Modality Sales Specialist CT & DXR** Modality Sales Specialist is the knowledge expert on product, who supports Account Managers in driving overall business and product deal support by providing **clinical and technical product (modality) expertise** on the product / modality across the accounts. **Your...

  • Modality Sales Specialist CT/DXR

    hace 2 meses

    Huixquilucan de Degollado, México Philips A tiempo completo

    JOB DESCRIPTION Job Title Modality Sales Specialist CT/DXR Job Description Modality Sales Specialist CT & DXR Modality Sales Specialist is the knowledge expert on product, who supports Account Managers in driving overall business and product deal support by providing clinical and technical product (modality) expertise on the product / modality...

  • Regulatory Affairs Specialist

    hace 3 meses

    Huixquilucan de Degollado, México Philips A tiempo completo

    **Job Title**: Regulatory Affairs Specialist Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow. But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique...