Insights Sr Analyst

hace 3 días

Miguel Hidalgo, México PepsiCo A tiempo completo

**Responsibilities**

Are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment?

If so, your future is at PepsiCo. As a world class company, we seek excellence in everything we do. Therefore, we need talented and innovative people who are passionate about what they do.

Now we are looking for this position:
**Insights Sr Analyst**

**Main Purpose**

We are PepsiCo. We are a diverse organization, spread among 200 countries and united by a shared set of values and goals. That’s why we Perform with Purpose. Together, we blaze new trails, succeed, celebrate and never settle for second best. At PepsiCo, we’re committed to performing well as individuals and in teams, to strengthen the company as a whole.

Our employees are at the heart of PepsiCo. Through the Company's commitment to Talent Sustainability, we continue to support the development of employees. At PepsiCo, you get the best of both worlds: an entrepreneur’s mindset plus global reach and resources. Our collaborative culture and worldwide presence generate a stream of new opportunities to define the future and propel your life’s work. Bring your unique perspective. Bring curiosity. Bring ingenuity and your drive. We will give you a platform to be daring on a global scale.

Consumer-centricity has never been more critical to PepsiCo. Ada, our new digitized Insights eco-system, is a key enabler of driving consumer centricity across the function and the business. This ecosystem has 3 key components:

- Advantaged capabilities - tech enabled tools to create better and faster connectivity with consumers
- Knowledge Management portal - access to all consumer related knowledge with smart search capability
- Cloud-based Community - place to connect, share and build content as function

One of these advantaged capabilities includes the development of Test & Learn digitized tools to enable better Innovation and Content development. The PepsiCo Digitization team is responsible for designing and building these new tools in partnership with the supplier Zappi. In the first months of the partnership, we have developed and deployed new tools across several markets (Amplify Storyboard, Amplify TV, & Amplify). We are in process of expanding the methodology to new use case, new markets and/or new categories.

As the footprint of this new Test & Learn capability widens and deepens, a need for center-led support for servicing the business has critically emerged. To meet this challenge, we are investing in a new Customer Transformation team to focus on turning Insights from the Ada ecosystem into a competitive advantage. This team will be responsible for partnering with Sector Insights team to deliver tailored learnings and extract actionable value from the Ada platform.

Under the leadership of the Ada GBS Lead, the Analysts will work closely with the Ada Customer Transformation Lead & Zappi Account Lead to deliver reporting and analytics and day-to-day customer support.

**Accountabilities**
- Lead project-based report storytelling and recommendations - provide objective, expert perspective (“so what”, “why” and “what to do” synthesis) to Sector Insights teams across the globe
- Become the expert on the Ada tool - methology/interpretation and answer sector questions and provide analytical support as needed
- Presenting the reports to key stakeholders in the insights team + support Insights team /present the results to the cross-functional teams and business leaders where needed
- Winning stakeholder trust by understanding business context and being a strategic partner to stakeholders
- Support meta-analysis for Sector and Global-led projects, including desk research / learning reviews leveraging the Knowledge Management portal
- Support expansion of tools to new markets and categories via collection of necessary inputs to ensure robust setup and adherence to global best practices

Thank you so much for thinking about PepsiCo to start or continue your career

**Qualifications**

**Education/requirements**

6 to 8 years of experience in market research

Prior experience in brand tracking, Tv ad pretest or innovation testing from research agencies like Kantar Millwardbrown, Ipsos, GFK or Nielsen (BASES).

Strong quantitative research methodology knowledge, with 3 years experience in giving actionable business recommendations based on learnings/synthesis of data

Highly fluent in English - spoken and written. With an Ability to clearly articulate and simplify complex information/answers to stakeholders in English (since the role is for the North American market)

Excellent analytical, communication and project management skills.

Ability to lead projects, make & deliver presentations and answer complex questions independently in front of senior stakeholders

**Non Technical Skills**
- Acts as Owner -Self starter and quick learner. Proactive, responsive, problem solver and excellent communicator. W

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