Brand Analyst Chokis

hace 6 meses

Miguel Hidalgo, México PepsiCo A tiempo completo

Overview:
**Somos PepsiCo**

Únete a PepsiCo y atrévete a transformar Somos el hogar perfecto para personas curiosas, pensadoras y agentes de cambio. Desde el liderazgo hasta la primera línea, nos emociona el futuro y trabajamos en equipo para hacer del mundo un lugar mejor.

Ser parte de PepsiCo significa formar parte de una de las mayores empresas de alimentos y bebidas del mundo, con nuestras marcas icónicas que se consumen más de mil millones de veces al día en más de 200 países.

Nuestra cartera de productos, que incluye 22 de las marcas más emblemáticas del mundo, como Sabritas, Gamesa, Quaker, Pepsi, Gatorade y Sonrics, forma parte de los hogares mexicanos desde hace más de 116 años.

Una carrera en PepsiCo significa trabajar en una cultura donde todas las personas son bienvenidas. Aquí, puedes atreverte a ser tú. No importa quién seas, de dónde seas o a quién ames, siempre puedes influir en las personas que te rodean y causar un impacto positivo en el mundo.

**Conoce un poco más**: PepsiCoJobs

PepsiCoJobs

Únete a PepsiCo, atrévete a transformar.

**Responsibilities**:
**La oportunidad**

Desarrollo de análisis de KPIs de marca así como elaboración de reportes y presentaciones que sirvan para puntualizar oportundidaes de crecimiento para la marca. Apoyar a la ejecución de iniciativas y programas de marca para cumplir con los objetivos al corto plazo.

**Tu impacto**

Como Brand Analyst Chokis tus responsabilidades constarían de:

- Control y análisis de información e indicadores de la Categoría (elaboración semanal de reportes de ventas, análisis mensual de indicadores Nielsen, Iscam & información de Microstrategy).
- Desarrollo y presentación de análisis (ventas/ KPIs/ investigación de mercados) en diferentes foros como Weeklys, Building Forum, Monthly & PIPE.
- Ejecutar iniciativas de marketing para alcanzar los objetivos de AOP (marca y revenues), a través de los 3 canales de distribución.
- Diseñar y ejecutar actividades en punto de venta como exhibiciones adicionales en punto de venta, comunicación (POP), promociones y activaciones.
- Implementación y seguimiento a las actividades de la marca en los diferentes canales de ventas (Tradicional, Autoservicio, Tiendas de Conveniencia, Clubes de Precio, Mayoreo y AFH).
- Administración del presupuesto de Publicidad y Marketing (A&M), asegurando la correcta alocación para cumplir targets de crecimiento y branding.
- Coordinar, establecer y ejecutar la estrategia de Mercadotecnia corto y mediano plazo, incluyendo comunicación en todos los puntos de contacto (TV, digital, Punto de venta, ecommerce, etc)
- Coordinar y ejecutar lanzamientos de nuevos productos (investigación, estudios con consumidor, análisis de oportunidades, desarrollo, producción, seguimiento a ventas).
- Creación e implementación de estrategias hechas a la medida (por zona, por canal).
- Seguimiento de estrategias digitales y comunicación.
- Dominio de consumidor, competencia y estrategias de la Categoría, para el desarrollo de promociones sólidas y fundamentadas logrando el balance entre construcción de marca y volumen

Qualifications:
**¿A quién buscamos?**

**Educación**
- Licenciatura en Marketing, Negocios o Administración

**Experiência**
- Nível de inglés: fluído
- Preferentemente con experiência de prácticas profesionales en alguna empresa de consumo, agencia de publicidad o investigación, o cualquier empresa dentro de la rama de alimentos y/o empresas de productos de consumo masivo.

Si esta es una oportunidad que te interesa, te alentamos a postularte aún si no cumples con el 100% de los requisitos.

**Qué puedes esperar de nosotros**:

- Oportunidades para aprender y desarrollarte todos los días a través de una amplia oferta de programas.
- Plataformas internas digitales que promueven el self-learning.
- Programas de desarrollo de acuerdo con habilidades de Liderazgo.
- Entrenamientos especializados de acuerdo con el rol.
- Experiências de aprendizaje con proveedores internos y externos.
- Nos encanta celebrar el éxito, por lo que contamos con programas de reconocimiento por antigüedad, comportamientos, liderazgo, momentos de vida, entre otros.
- Programas de bienestar financiero que te ayudarán a alcanzar tus metas en todas las etapas de la vida.
- Un programa de flexibilidad que te permitirá balancear tu vida personal y laboral, adaptando tu jornada laboral a tu estilo de vida.
- Y porque tu familia también es importante para nosotros, ellos también pueden gozar de beneficios como nuestra Línea de Bienestar, miles de Convenios y Descuentos, programas de Becas para tus hijos, Planes de Ayuda para diferentes momentos de vida, entre otros.

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