Marketing Operations

hace 2 meses


Colonia Lomas de Chapultepec, México BD A tiempo completo

Job Description Summary

How about becoming a maker of possible?

For more than 125 years, we’ve pursued our Purpose of advancing the world of health. We relentlessly commit to a promising future by developing innovative technologies, services and solutions, helping the healthcare community improve safety and increase efficiency. It takes the imagination and passion of all of us at BD, from the manufacturing to marketing of our products, to look at the impossible and find transformative solutions to turn dreams into possibilities - For people today, tomorrow and beyond. Become a maker of possible with us

BD has Technology & Global Services around the world, TGSs use platforms and tools to process information in a standardized way with continuous improvement and sharing best practices. In this way it allows to organize the activities, with the objective of providing conditions to each local entity to focus its resources on the operations that the company needs in this new stage of growth.

The Marketing Operations & Commercial Excellence Manager, Global Services is responsible for working with the regions to enable and drive profitable growth. This associate will develop, communicate, and implement marketing, operational and commercial excellence strategies and tools.

Job Description

The Marketing Operations & Commercial Excellence Manager, Global Services is responsible for working with the regions to enable and drive profitable growth. This associate will develop, communicate, and implement marketing, operational and commercial excellence strategies and tools.

Key responsibilities include:

- Leading strategy and execution of operational measurement, analysis, and reporting to support global pricing advancement, customer experience, value chain movement, and new product/program launch
- Supporting integration of Technical Service into key commercial tools and/or data such as Power BI, SFDC, CPQ, Master Data and other commercial templates; share best practices among regions to drive standardization and elevate capabilities and revenue
- Contributing to the Global annual and 3-year Technical Service strategy and marketing plans with insights and analytics, including market segmentation strategies and data-driven customer engagement opportunities
- Leveraging data to drive service strategy for product lifecycle management initiatives across the business and regions
- Representing the LATAM region as a Service Marketing Manager (20% responsibility)

Detailed Responsibilities
- Develop and demonstrate deep understanding of market landscape, segmentation, trends and customer needs to help design and build business operations to improve the customer experience, grow category share, and drive revenue
- Manage CX/voice of customers for technical services customer engagements globally, leveraging CX stakeholders to ensure good data collection and use of data for customer experience programs
- In partnership with business unit and regional teams, identify and implement pricing execution to drive profitable growth and improve pricing excellence
- Help lead and support the cultural organizational change for pricing transformation across the business partnering with business units, finance, marketing, regional Leadership, and cross-functional teams
- LATAM Marketing: Lead the development of the annual regional service marketing plan for technical services. This will include driving market research to define customer requirements, outlining market segments, geographies, competition, channels in which to compete, and defining where to play and how to win.

Skills & Competencies:

- Organization & Planning: recognized for ability to independently organize personal and team projects and tasks, setting measurable objectives and goals for management of multiple simultaneous projects, enlisting resources to efficiently meet project needs.
- Problem Solving, Analytical Skills and Professional Judgement: uses a combination of logic, analysis, experience, wisdom, and advanced methods to make decisions and solve problems, demonstrating the ability to solve difficult problems and create effective and innovative solutions.
- Action Oriented: personally models, coaches and motivates team to demonstrate a significant bias for action to execute key objectives, while actively seeking other opportunities to contribute.
- Process and Service Acumen: basic understanding of technical service and support delivery processes.
- Communication Skills: advanced facilitator for small and large groups and organizations, adapting content and style to engage audience, and able to articulately respond to impromptu comments and questions.
- Influencing others: leverages internal or external experts or third parties to influence others towards an intended course of action. Experienced at using multiple chains of influence to achieve broad organizational acceptance.
- Flexibility: adapts plans to changing priorities, modeling, and practicing key p



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