Audience Development Specialist

hace 3 meses

Juárez CDMX, México Thomson Reuters A tiempo completo

**Audience Development Specialist**

Are you passionate about the chance to bring your experience to a world-class company that is market-leading for both content and technology? If yes, we are looking for you

Join our team Reuters Plus is a branded content and marketing studio, combining the authority of the world’s biggest newsroom with the craft of a creative agency. We create custom content that builds meaningful connections and showcases our clients' expertise.

We are seeking an Audience Development Specialist to promote sponsored content across digital channels. You will use your digital marketing skills to create and deliver paid media plans, ensuring we reach the right audience through the right channels. You’ll work on a variety of campaigns promoting written content, live broadcasts, videos, and podcasts.

**About the Role**

In this opportunity as an **Audience Development Specialist,** you will:

- Manage day-to-day operations to deliver paid marketing campaigns on target.
- Collaborate with internal teams and external vendors on campaign proposals, planning, deployment, and delivery of paid media campaigns.
- Optimize audience segmentation and targeting throughout campaigns.
- Report on campaign performance, provide recommendations and compile a post-campaign analysis.
- Guide internal teams on paid media strategies, promotional tactics and best practices.
- Maintain social media calendar and ensure organic posting is on track.
- Work closely with the Audience Development Manager to conduct and analyze test plans.

**About You**

You’re a fit for the role if your background includes:

- Fluent in English (written and spoken).
- 2-3 years of experience managing paid media campaigns.
- Hands-on experience with LinkedIn, Meta, Instagram, X, YouTube, and content syndication advertising platforms.
- Strong understanding of social media bidding tactics and best practices.
- Experience with audience segmentation and targeting.
- Proficiency in ad manager platforms, Google Analytics (GA4), and Excel.
- Ability to work with cross-functional teams across different time zones.
- Strong organizational, analytical, and problem-solving skills.

**Preferred Qualifications**:

- Experience with content marketing promotional tactics.
- Digital media agency experience.
- Experience with Google Ads Suite and best practices.
- Experience working in a hybrid setup with multi-regional teams.

**Work Setup**: This is a remote/hybrid role, working with teams in the US, UK, and APAC regions. Expected working hours for Poland are 9-5pm GMT/BST and for Mexico are 9-5pm EST.

**To apply, please upload your updated resume in English.***

**Location: CDMX**

LI-ZM1

**What's in it For You?**

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

- ** Hybrid Work Model**: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
- ** Wellbeing**:Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
- ** Culture**: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
- ** Learning & Development**: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
- ** Social Impact**: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social, and Governance (ESG) initiatives for local and global impact.
- ** Purpose-Driven Work**: We have a superpower that we’ve never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news ser

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