Expansion Brands Lead
hace 2 semanas
About the Role:
We are seeking a highly skilled and motivated individual to join our team as a Senior Manager, Culture and PR to lead our cultural branding efforts and drive business growth in Mexico.
Job Summary:
In this role, you will be responsible for developing and executing cultural branding strategies that drive brand awareness, preference, and sales. You will work closely with cross-functional teams to integrate brand, media, and e-commerce plans to deliver category and brand growth.
Key Responsibilities:
- Lead the development of cultural branding strategies that drive business growth and brand awareness.
- Collaborate with cross-functional teams to integrate brand, media, and e-commerce plans.
- Develop and execute marketing initiatives that drive brand preference and sales.
- Analyze data and insights to inform marketing strategies and optimize performance.
- Build and maintain relationships with key stakeholders, including external agencies and brand partners.
Requirements:
- 7+ years of experience in experiential marketing, PR, or a related field.
- Proven track record of developing and executing successful marketing campaigns.
- Excellent analytical and problem-solving skills.
- Strong communication and interpersonal skills.
- Ability to work in a fast-paced environment and prioritize multiple tasks and projects.
About Diageo:
Diageo is a global leader in the beverage industry, with a portfolio of iconic brands that include Johnnie Walker, Smirnoff, Baileys, Captain Morgan, and Guinness. We are committed to creating a culture of inclusion and diversity, and we welcome applications from candidates from diverse backgrounds.
Location:
This role is based in Mexico City, Mexico.
What We Offer:
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced marketer looking for a new challenge, please apply today.
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