Expansion Brands Manager

hace 4 semanas


Ciudad de México, Ciudad de México Diageo A tiempo completo

About the Role

We are seeking a highly skilled and experienced Expansion Brands Manager to join our team at Diageo. As a key member of our marketing team, you will be responsible for leading the development and execution of cultural strategies for our premium brands, including Smirnoff, Baileys, and Tanqueray.

Key Responsibilities

  • Develop and implement cultural strategies to drive brand growth and awareness in Mexico.
  • Collaborate with cross-functional teams to integrate marketing, media, and e-commerce plans.
  • Identify and maximize cultural spaces to craft narratives and build brand relevance.
  • Lead the agenda in setting cultural partnerships and building a solid ecosystem around our brands.

Requirements

  • 7+ years of experience in Experiential Marketing, PR strategies, or a related field.
  • Deep understanding of consumer behavior and culture in Mexico.
  • Strong leadership and interpersonal skills.
  • Able to demonstrate relationship building and influencing skills across functions.

About Diageo

Diageo is the world's leading premium drinks company, with a portfolio of iconic brands and a global network of entrepreneurial individuals. We connect customers and consumers to our products and create innovative experiences that bring people together to celebrate life.


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