Brand Manager

hace 6 días


Mexicali, Baja California, México General Mills - EuropeAustralasia A tiempo completo

Job Summary

We are seeking a highly skilled and experienced Brand Manager to join our team at General Mills - Europe/Australasia. As a Brand Manager, you will be responsible for leading the development and execution of brand strategies that drive business growth and revenue.

Key Responsibilities

  • Brand Development
    • Develop and implement brand positioning strategies that resonate with our target audience.
    • Lead the development of brand plans that drive top and bottom-line growth.
    • Partner with cross-functional teams to ensure brand strategies are aligned with business objectives.
  • Market Activation
    • Develop and execute marketing plans that drive brand awareness and sales.
    • Collaborate with commercial teams to ensure effective brand activation.
    • Manage brand budgets and ensure timely and efficient reconciliation of marketing spend.
  • Leadership and Collaboration
    • Lead and manage a team of brand professionals to achieve business objectives.
    • Partner with key stakeholders to ensure brand strategies are aligned with business objectives.
    • Collaborate with cross-functional teams to drive business growth and revenue.
  • Market Research and Analysis
    • Conduct market research to understand consumer needs and preferences.
    • Analyze market trends and competitor activity to inform brand strategies.
    • Develop and maintain market intelligence to inform business decisions.

Requirements

  • Bachelor's degree in a related field (e.g. marketing, business, communications).
  • 5+ years of experience in brand management or a related field.
  • Experience managing distributors and leading teams.
  • 100% bilingual in Spanish and English.
  • Excellent analytical and problem-solving skills.
  • Strong influencing and negotiation skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks.
  • Knowledge of market research techniques and data analysis.

What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced brand professional looking for a new challenge, we encourage you to apply.


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