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Head of Growth and Expansion
hace 2 meses
About the Role
Tlnt &Amp; Spin Hire is seeking a highly skilled and experienced Head of Growth and Expansion to join our team. As a key member of our leadership team, you will be responsible for driving measurable and meaningful top-of-funnel growth, accelerating user acquisition and engagement, and optimizing our marketing strategies to reach new heights.
Key Responsibilities
- Develop and execute a comprehensive growth strategy to drive top-of-funnel growth, user acquisition, and engagement.
- Optimize and accelerate ongoing work in paid marketing, SEO, affiliate, conversion-rate optimization, and influencer marketing.
- Conduct quantitative research to address specific growth questions, including identifying characteristics of users with high retention.
- Work with agencies and contractors as needed, handling recruiting, management, negotiation, and communication.
- Report learnings internally to the founders and team on a regular basis.
- Coordinate with the product and engineering teams to implement growth-oriented product changes across our application.
Requirements
- 7+ years of experience as a growth leader for a B2C consumer product.
- World-class understanding of at least 1-2 quantitative channels (SEO, Influencer Marketing, and Paid Media Channels).
- Significant experience in 3-4 other channels (e.g., viral, PLG, content, etc.).
- Expert understanding of consumer lifecycle analytics and metrics (e.g., retention, activation, MRR, etc.).
- Advanced technical and quantitative skills, including the ability to create and maintain data pipelines, run queries, etc.
- Excellent written communication skills, as most of the work is async.
- Excellent ability to be scrappy and propose projects and solutions that will move the needle across a variety of situations.
- Significant overlap with US time zones (the core team is spread from New York City to Honolulu).
What We Offer
- Competitive salary.
- This is a full-time, long-term position.
- The position is immediately available.
- Work from home.