Brand Ambassador

hace 6 días


Guadalajara, Jalisco, México Birdman A tiempo completo

About Birdman

Birdman is a leading plant-based food and supplements company in Mexico, with a strong commitment to sustainability and social responsibility. We strive to create a healthier, more environmentally friendly lifestyle for our customers, and we're looking for talented individuals to help us achieve our mission.

The Role

We're seeking a highly skilled Brand Specialist to join our team. As a key member of our marketing department, you will be responsible for driving brand growth and success through innovative strategies and initiatives. Your expertise in marketing and brand management will be essential in developing and executing campaigns that engage our target audience and enhance our brand presence.

Key Responsibilities

  • Brand Performance Analysis: Monitor and analyze brand performance metrics on a monthly basis, identifying opportunities for growth and improvement.
  • Marketing Initiatives: Lead and execute marketing initiatives to enhance brand visibility and drive consumer engagement, including social media and influencer marketing.
  • Packaging Projects: Project manage packaging initiatives from concept to execution, ensuring designs align with brand identity and market trends.
  • Market Insights: Conduct market research to stay informed about industry trends, competitor activities, and consumer preferences, translating insights into actionable strategies.
  • New Launches: Act as the project leader for new product launches, overseeing all aspects from ideation to market introduction.
  • Brand Management: Develop and implement brand management strategies to maintain and enhance brand equity, ensuring consistency across all touchpoints.
  • Brand Manuals and Guidelines: Create and maintain brand manuals, guidelines, and playbooks for internal and external use.

Requirements

  • Proven work experience of at least 5 years in marketing or brand management, preferably within the CPG industry.
  • Strong analytical skills and the ability to interpret data to drive strategic decisions.
  • Excellent project management skills with the ability to juggle multiple tasks and deadlines.
  • Effective communication in both English and Spanish and collaboration skills to work across diverse teams.
  • Creative thinking and problem-solving abilities.
  • Familiarity with market research and consumer behavior analysis.
  • Excellent active listening, negotiation, and presentation skills.
  • At least intermediate skills in MS Office (Word and Excel).

Desirable Requirements

  • A combination of agency and industry experience.
  • Master's degree in Marketing and Digital.
  • Proficient in PowerBI.
  • Previous brand management in a lifestyle brand.

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