Global Brand Manager

hace 4 días

Guadalajara, Jalisco, México Brown-Forman A tiempo completo
About the Role

We are seeking a highly skilled and experienced Global Brand Manager to join our Tequilas team at Brown-Forman. As a key member of our global marketing team, you will be responsible for developing and implementing the long-term vision and strategy for our Tequilas brand.

Key Responsibilities
  • Support the development and implementation of B-F's Tequilas long-term vision and strategy.
  • Collaborate exceptionally well with multiple internal and external contacts, including IMC, Finance, Design, Production, and Homeplace, as well as regional marketing teams and agencies.
  • Provide guidance and support to regional marketing teams, maximizing the leverage of global resources, and promoting best-practice sharing.
  • Manage global and market-specific innovation and packaging projects.
  • Lead agencies and internal teams for the creation of global campaign assets, guidelines, and toolkits.
  • Facilitate stakeholder access to all available global brand content and assets.
  • Complete robust analytics and diagnosis of business and consumer issues and opportunities to influence brand plans globally and in local markets.
  • Attend regional and local planning meetings and events on behalf of the brand.
  • Continuously seek resource optimization and cost-saving opportunities.
Requirements
  • Minimum 5 years of experience in brand management, or marketing-related experience.
  • Background in spirits industry or FMCG.
  • Experience working with internal and external cross-functions, including consumer insights, finance, production, sales, as well as creative, media, and PR agencies.
  • Experience managing innovation and new product development projects.
  • Highly collaborative and an ability to create strong working relationships.
  • Excellent persuasiveness and conflict management skills.
  • Superior organization and time-management skills.
  • Ability to lead multiple projects and manage cross-functional teams to deliver on time.
  • Strong analytical skills and the ability to turn 'insights to actions'.
  • Willingness to work flexible hours to collaborate with global stakeholders across many time zones.
  • Superior communication and presentation skills, with fluency in English both spoken and written.
  • Ability and willingness to travel 10-25% of the time.
Preferred Qualifications
  • Prior experience working in tequila brands and/or premium/luxury brands.
  • Passion for brands and ability to act as a brand ambassador towards the rest of the organization.
  • Experience working with (or as a part of) global, international, or regional marketing teams.
  • Self-driven and growth mindset with an ability to challenge the status quo and a 'can-do' problem-solving attitude.

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