Brand Ambassador and Communication Strategist
hace 1 semana
About the Role:
As a Brand Ambassador and Communication Strategist at Swarovski, you will play a pivotal role in driving brand awareness and traffic through effective PR and Communications activities. This involves implementing strategies according to market activation plans, ROMI guidelines, and global policies in alignment with the Brand & Comms Manager.
The ideal candidate will have 3 years of professional experience in a similar role within an international setting and minimum 2 years of work experience in a fashion and retail environment. Experience working with media agencies and social media platforms is essential.
About the Job Description:
- Implement PR and Communications activities in line with market activation plans, ensuring alignment with Brand & Comms Manager's objectives.
- Collaborate with media agencies to support the Brand & Comms Manager in briefing and orchestrating all media-related activities, monitoring performance, and optimizing campaign effectiveness.
- Establish and maintain relationships with journalists, PR agencies, stylists, and local influencers to grow PR coverage and keep the brand top-of-mind for end-consumers.
- Facilitate the delivery of press releases to relevant stakeholders, including PR agencies and markets.
- Coordinate marketing events for press and consumers, including exhibitions, product launches, in-store events, sponsorships, and other activations.
- Execute brand positioning by planning product placements, potential collaborations, and local activations, including fiscal and legal processes for sample transits.
- Contribute to briefing and managing local agencies' output, including Media, PR, influencer content, and Social Media partners, monitoring performance through pre-defined KPIs and ensuring contractual requirements are met.
- Assist in developing clear guidelines and monitoring compliance to ensure brand consistency across online shops, social media channels, and partner platforms.
- Support digital platforms with necessary materials for market activation plan implementation, ensuring aligned communication among channels.
About You:
We seek a unique talent who brings the following qualities:
- University degree in PR, Marketing, or a related field
- Excellent organizational and planning skills
- English level Intermediate-Advanced in spoken and written communication
Salary: €60,000 - €80,000 per annum, depending on experience.
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