PR and Communications Strategist

hace 6 días


Miguel Hidalgo, Ciudad de México Swarovski A tiempo completo
About the Role

This position plays a pivotal role in driving brand awareness and traffic through strategic PR and Communications initiatives. Reporting to the Brand & Comms Manager, the successful candidate will be responsible for implementing PR and Comms activities that align with market activation plans, ROMI guidelines, and global policies.

  • Develop and execute comprehensive PR strategies that effectively drive brand awareness and engagement across various channels.
  • Collaborate closely with media agencies to brief and orchestrate all media-related activities, ensuring seamless execution and optimal results.
  • Maintain strong relationships with key stakeholders, including journalists, PR agencies, stylists, and local influencers, to cultivate a robust network of supporters.
  • Ensure timely and effective delivery of press releases to designated PR agencies and stakeholders, maximizing exposure and reach.
  • Coordinate the planning and execution of marketing events, including product launches, exhibitions, and sponsorships, to create memorable experiences for press and consumers alike.
  • Contribute to the development of local market activations, including product placement, collaborations, and other initiatives that enhance brand visibility and reputation.
  • Brief and manage output from local agencies, including Media, PR, influencer content, and Social Media partners, ensuring high-quality deliverables and adherence to contractual requirements.
  • Monitor performance regularly using pre-defined KPIs and provide actionable feedback to drive improvement.


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