Performance Marketing Strategist
hace 1 semana
About LemFi
LemFi is a pioneering fintech company that is revolutionizing the way international diasporas manage their finances. Our mission is to provide a seamless and secure banking experience for individuals and businesses across North America, Europe, and the UK.
About the Role
We are seeking a highly skilled Performance Marketing Specialist to join our team and drive our digital marketing efforts forward. As a key member of our marketing team, you will be responsible for developing and executing data-driven marketing campaigns to acquire new customers and grow our user base.
Key Responsibilities
- Develop and execute performance marketing campaigns across various platforms, including Meta, Google, and TikTok, to target diasporas in the US.
- Manage campaign budgets and optimize return on ad spend (ROAS) to ensure maximum ROI.
- Track and analyze campaign performance metrics, including impressions, clicks, conversions, and identify areas for improvement.
- Create targeted audiences using demographic, behavioral, and interest-based targeting options.
- Continuously optimize ad creatives and landing pages for better performance.
- Support the launch and management of LemFi's social media presence, fostering a strong and engaged community.
- Take ownership of growth targets for assigned markets and represent digital marketing channels in weekly meetings.
- Provide weekly performance updates on assigned markets.
Requirements
- 2+ years of experience in performance marketing or a related field.
- Proven track record of success in driving user acquisition and engagement through digital marketing campaigns.
- Strong understanding of marketing metrics and ability to analyze data to identify trends and insights.
- Experience with campaign management platforms, including Meta Ads Manager, Google Ads, and TikTok.
- Excellent written and verbal communication skills.
- Knowledge of Tableau is a plus.
- Familiarity with the Latin American communities.
- A passion for social media and community management.
Bonus Points
- Experience with lead generation and marketing automation tools.
- Experience working with B2C companies.
- Fluency in Spanish and English.
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